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Senior Enterprise Product Marketing Manager, Enterprise Legal Mgmt job in Houston at Onit

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Senior Enterprise Product Marketing Manager, Enterprise Legal Mgmt at Onit

Senior Enterprise Product Marketing Manager, Enterprise Legal Mgmt

Onit Houston, TX Full-Time

Onit is a global leader in artificial intelligence platforms and enterprise workflow solutions for legal, compliance, sales, IT, HR and finance departments. With Onit, companies can transform best practices into smarter workflows, better processes and operational efficiencies. Onit focuses on enterprise legal management, matter management, spend management, contract lifecycle management and legal holds, transforming the way global Fortune 500 companies and corporate legal departments bridge the gap between systems of record and systems of engagement.

We are seeking a Senior Product Marketing Manager that will support our Enterprise Legal Management (ELM) business. The ideal candidate is an experienced product marketing professional with a track record of bringing innovative B2B enterprise software/SaaS products to market while operating as a GTM strategist. A high impact role with a company-wide scope, you will engage with sales, marketing, customers, partners, and the management team. This is a challenging opportunity to be part of a fast-growing start-up that's achieving record growth in the last 10 years.

As a Senior Product Marketing Manager reporting to the vice president of enterprise marketing, you will grow our ELM business by bringing new features to market through timely and compelling launch strategies, develop clear positioning and messaging that resonates with our target audiences (i.e. legal, contracting, sourcing and procurement), generate content that supports both thought leadership and demand generation, and enable the sales teams. You will also be responsible for developing the overall marketing plan for the ELM business.

This role will be based in Houston, TX OR a remote location within the US.

What You Will Do

  • Drive persona development, positioning, messaging, content development, and campaign strategy to build demand in a scalable, repeatable, and predictable manner

  • Help fill the funnel, accelerate the funnel, and increase the win-rate to close deals

  • Develop deep understanding of the ELM market

  • Become an Onit ELM expert - you should understand the product's capabilities, value proposition and be able to differentiate against key competitors

  • Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Onit against the competition

  • Act as a customer advocate in communicating the value proposition of Onits product and specific features to the different personas we market to

  • Tell the story behind our products and their value proposition based on a deep understanding of our technology and platform

  • Be a prolific content creator, both producing pieces individually and managing others to produce campaign content, presentations, technical white papers, blogs and videos

  • Develop internal sales enablement content and training sessions ensuring relevant stakeholders understand product functionality and how to position to potential prospects

  • Ensure successful product release and launch communications as well as refine our ongoing marketing strategies and execution

    What You Will Bring

  • 6-12+ years of product marketing experience in enterprise B2B SaaS/software

  • Skilled storyteller who can craft compelling messages across personas and audiences

  • Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, both internal and external

  • Experience with hands-on content development of blogs, product demos, sales presentation material and other forms of content designed for external and internal consumption.

  • Strong understanding of SaaS business models and product-led growth strategies

  • Proven success leading and executing development and product go-to-market plans for enterprise customers

  • Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data

  • Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments

  • Self-motivated and self-started that doesn't wait for prescriptive direction; capable of working in a fast-paced, dynamic environment

  • Detail and results oriented; skilled at both planning and hands-on execution

  • Deep technical product understanding with experience launching complex enterprise management and platform features

  • Ability to learn new processes and methodologies

  • Experience working in a cross-functional capacity

  • Experience with B2B marketing and sales enablement

  • Strong hands-on tactical execution experience

    Location

  • The ideal candidate would be located in Houston, TX or Austin, TX. We are also open to consider this role for 100% remote candidates

    Travel

  • Up to 25% travel may be required to attend meetings at corporate offices (Houston, TX), client events, and business conferences

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