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Marketing Growth Manager - Harlingen, TX - Hybrid with up to 50% Travel at UnitedHealth Group

Marketing Growth Manager - Harlingen, TX - Hybrid with up to 50% Travel

UnitedHealth Group Work From Home, MA (Onsite) Full-Time

Do you have compassion and a passion to help others? Transforming healthcare and millions of lives as a result starts with the values you embrace and the passion you bring to achieve your life’s best work.(sm)

The Marketing Growth Manager role owns all growth-related marketing efforts for the market. This role is directly responsible for creating and executing marketing initiatives in the local market in support of, and in collaboration with, the other growth-related leaders for the markets. Marketing strategies are derived from a combination of partnership with the enterprise team as well as best practice sharing with the marketing leads from other markets. Those strategies are prioritized and optimized in collaboration with local leads. This role will be measured on the organic growth of our clinics, which includes new patients, optimizing existing patients and retaining existing patients. This role will directly report to the Marketing Leadership with regular directional input from and collaboration with local operational leadership. This is a hybrid role that requires some travel within the assigned territory. 

Primary Responsibilities:

  • Identify growth opportunities in the market and partner with market leadership to prioritize those opportunities based on current conditions

  • Lead the marketing team, providing strategic guidance and regular coaching with a focus on creating a collaborative, successful growth channel within the overall growth team

  • Implement, measure and improve the growth operating model in the clinics in partnership with the clinic ops and broker leads

  • Influence the patient growth forecasting and budget creation processes based on local market intel

  • Support broker-driven growth initiatives with marketing materials and strategies

  • Partner with other marketing leaders from across the enterprise to share best practices and ensure alignment of goals

  • Coordinating with the clinic ops leader for implementation of provider-based marketing (digital and terrestrial) strategies and provide regular reporting to clinic leads

  • Develop marketing and advertising strategies within budget based on identified growth opportunities and needs; Execute final strategies on time and within budget

  • Help facilitate the creation of marketing and growth materials with the corresponding enterprise resources

  • Collaborate with partners including broker relations, business development, direct and regional clinic operations leadership and others ensuring target alignment

  • Collaborate with broker relations and payor partners on advertising and marketing initiatives

  • Meet with physicians, clinic administrators and staff regularly to understand participation and interest levels in marketing advertising and community opportunities

  • Represent growth metrics and progress in regular market meetings by presenting marketing, growth and advertising efforts and their corresponding results. 

  • Support and share enterprise marketing campaigns/opportunities with market leadership as part of enterprise-wide initiatives

  • Coordinate with growth strategies and design team (acquisition marketing team) on delivering marketing and branding supplies to new acquisition locations, where/when applicable

  • Work with marketing analytics team on reports supporting target demographics for prospects, current patient population, etc. 

  • Understands compliance rules and regulations and CMS guidelines

  • Ability to travel up to 50% as needed for business 

  • Ability to work onsite in an office environment

  • Performs all other related duties as assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree in Marketing, Advertising, or related field. (5+ years of comparable work experience beyond the required years of experience may be substituted in lieu of Bachelor’s degree)

  • 4+ years of experience in marketing and advertising field

  • 3+ years of successful supervisory or team lead experience

  • Knowledge of campaign management and strategy development

  • Proficiency with Microsoft Office applications to include Word, Excel, PowerPoint and Outlook

  • Ability to travel up to 50% as needed for business 

  • Ability to work onsite in an office environment 

  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Experience in multi-cultural marketing and advertising

  • Experience partnering with sales organization

  • Experience in a health care or health plan environment

  • General knowledge of data and database marketing

  • Knowledge of or experience in working with Medicare Advantage plans

  • Mastery of various marketing fields such as direct response, digital marketing and traditional advertising

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with WellMed. Our focus is simple. We're innovators in preventative health care, striving to change the face of health care for seniors. We're impacting 550,000+ lives, primarily Medicare eligible seniors in Texas and Florida, through primary and multi-specialty clinics, and contracted medical management services. We've joined Optum, part of the UnitedHealth Group family of companies, and our mission is to help the sick become well and to help patients understand and control their health in a lifelong effort at wellness. Our providers and staff are selected for their dedication and focus on preventative, proactive care. For you, that means one incredible team and a singular opportunity to do your life's best work.(sm)

WellMed was founded in 1990 with a vision of being a physician-led company that could change the face of healthcare delivery for seniors. Through the WellMed Care Model, we specialize in helping our patients stay healthy by providing the care they need from doctors who care about them. We partner with multiple Medicare Advantage health plans in Texas and Florida and look forward to continuing growth.

Diversity creates a healthier atmosphere: OptumCare is an Equal Employment Opportunity/Affirmative Action employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

OptumCare is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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