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ACCOUNT EXECUTIVE - KMVT job in Twin Falls at Gray Television

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ACCOUNT EXECUTIVE - KMVT at Gray Television

ACCOUNT EXECUTIVE - KMVT

Gray Television Twin Falls, ID Full-Time
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About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About KMVT:

For over 65 years, KMVT has built a reputation of excellence as Southern Idaho’s most watched news source, producing more than 35 hours of news content each week. The CBS brand inspires confidence, loyalty and trust with both our audience and clients. The business community views us as reliable and effective. Team that up with KSVT, our local FOX affiliate plus our CW affiliate, we simply have more to offer for news and business services to our viewers and clients than any other electronic/digital media in Southern Idaho.

Job Summary/Description:

KMVT CBS 11, is seeking an Account Executive to solicit new advertisers and increase share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, digital or other products and services to new and existing clients.

Responsibilities include, but not limited to:

- Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
- Develop advertising solutions for new customers that deliver results to their customers.
- Up-sell current customers by providing proof of performance and solid results.
- Prospect and develop new local direct business every week.
- Work target accounts in the pipeline at all times.
- Replenish as these accounts emerge.
- Conduct Needs Analyses and account reviews to uncover the customer's most essential needs.
- Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.
- Able to demonstrate product knowledge and value to their customers.
- Able to explain the benefits of Digital (SEM, SEO, Social, Display, OTT) and its integration with TV, in tandem with digital. Be aware of, and stay on top of clients AR.

Qualifications/Requirements:

- 2 years business to business sales experience preferred, not required.
- Local television sales experience preferred.
- Proven sales leader with demonstrated record of sales achievement.
- Ability to think and lead strategically.
- Proven problem solver.
- Effective driver of integrated revenue (Television plus Digital).
- Excellent interpersonal and leadership skills.
- Must posses a valid drivers license.

Qualified, interested applicants may go to [ Link removed ] - Click here to apply to ACCOUNT EXECUTIVE - KMVT, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.  

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Recommended Skills

  • Business To Business
  • Leadership
  • Problem Solving
  • Profit Based Sales Targets
  • Sales
  • Search Engine Marketing
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