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Marketing Data Analyst job in Morrisville at Experis

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Marketing Data Analyst at Experis

Marketing Data Analyst

Experis Morrisville, NC Full-Time
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Experis IT, part of ManpowerGroup is seeking a strategy and data chameleon. Someone who is adept at "changing their spots" from understanding business requirements, to mining data, to visualizing data, and to extracting real content-changing insight for the team. This is a crucial role for a passionate individual who understands both campaign level decision making and the data behind it.

What you'll do:

  • Interface with a range of marketing managers and channel managers to assess their needed requirements
  • Maintain/ optimize/ automate a set of flexible content analyzation tools and visualizations, and
  • Complete the loop by utilizing up-to-date governance methods with our audience to ensure data quality and data access.

Our team is passionate about marketing not just to be innovative, but to transform innovation into value for our Customers. We are responsible for delivering world class content and thought leadership, high touch omni-channel campaigns that reach the customer in ways that inspire them to think differently. We are a team that is poised to take an established business to the next level, by anticipating customer needs and delivering on the cutting edge. Our customers are not just industry leaders but are redefining the world through the empowerment of technology with us by their side.

Who You Are:

  • BA/BS in Marketing, Business Management, Computer Science, Information Technology or related field
  • Demonstrated experience using marketing and sales technology, including Marketing Analytics Platforms (Adobe Analytics), Marketing Automation (Eloqua), and Data visualization platforms (Domo). Preferred experience with Content Square
  • Knowledge of and experience with common B2B and lead management customer experiences (campaigns, pathways, journeys, etc.) including how data flows and can be tracked from touchpoint to touchpoint.
  • Understanding of sales cycles and product lifecycles and their respective pressures on the marketing function to drive demand and revenue.
  • Broad knowledge of global tracking regulations and best practices including GDPR.
  • Proven experience driving data quality initiatives, joining data from disparate systems and finding new ways to provide internal data consumers easy access to the information they need
  • Requires a solid understanding of complex organizational structures and various marketing functions including the fundamentals of ABM.
  • You know how to navigate complex organization and facilitate multiple stakeholders
  • You can build and make the most of relationships with vendors, partners and colleagues
  • You can think analytically and use sound judgment to make decisions and solve problems
  • You are a clear and strong communicator, willing to educate, inform and align

Apply today for immediate consideration. This role is fully remote, with preference for candidates on the East Coast.

 

Recommended Skills

Marketing
Computer Sciences
Eloqua
Business To Business
Management
Leadership
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