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Vice President of Growth Marketing at Scorpion

Vice President of Growth Marketing

Scorpion Dallas, TX Full-Time
As Scorpion continues to drive growth in its business, the company seeks a senior leader to oversee all global acquisition and engagement efforts across all paid and owned channels. Growth Marketing resides at the intersection of marketing, product, technology, and analytics with a strong emphasis on experimentation and impact. The team requires a highly specialized marketing skill set that is a unique blend of technical, operational, and creative talents.

The VP of Growth Marketing reports to the Chief Marketing Officer and will be responsible for leading a team of 15+ employees, including performance and brand media experts and lifecycle marketers, supporting all of our customers. This is a unique opportunity to make a significant impact on a high-growth company in a fast-moving dynamic marketplace. The leader should be able to mentor and motivate a marketing team to solve complex problems and shape and bring to life innovative growth initiatives through quick experimentation and new technologies and tools.

Responsibilities:
    • Design and lead implementation of growth strategy by using paid and owned media channels to grow new user acquisition, activation, and engagement in a scalable and efficient way
    • Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable solutions
    • Lead media efforts across both brand and performance campaigns and identify efficiencies between the two
    • Partner deeply with the creative team to develop new operating model and tools for creative development and iteration
    • Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills
    • Build and maintain strong partnerships with key stakeholders across the organization including product, engineering, data science, and brand marketing Partner closely with Product and Engineering teams to build campaigns and solutions that drive business growth
    • Report key findings to the executive team on a recurring basis
    • Be an industry thought leader and take part in shaping the future of performance marketing roles


Qualifications:
    • Bachelor's degree in business administration with an emphasis in marketing or advertising or an equivalent combination of related education, training, and experience
    • At least 10 years of Performance Marketing and/or Acquisition Marketing, both B2C and B2B, including managing a budget between $500K to $1MM
    • Deep understanding of Marketing Technology and media platforms (e.g. Facebook, Google, etc.)
    • Strong marketing instincts and proven track record of shaping and executing on user growth strategies
    • Proven ability to thrive in a fast-paced environment that is both high-growth and startup in nature
    • Proven ability to successfully build and execute growth strategies for both hyper-growth and scaled companies - consumer tech or tech-enabled consumer company experience is ideal
    • Proven ability to shape planning and execution of multiple, complex marketing programs (e.g. SQL queries, experimentation, and ROI monitoring)

Recommended Skills

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