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Spec Social Media Marketing at VITAS

Spec Social Media Marketing

VITAS Miami, FL Full-Time
Job Description

The Social Media Marketing Specialist is responsible for day-to-day management of the company’s national and local social media platforms. The applicant should be an organized, creative type with an understanding of, and appreciation for, effective marketing and advertising. In this role, you will have the opportunity to create engaging social media strategies that turn followers into ambassadors. You will ensure the content is representative of a best-in-class healthcare provider to each of its unique audiences, including medical partners, job seekers, patients, families, and volunteers. You will collaborate with team members across our Employee Communications and Brand, Business Development, Recruitment, Field programs, and external agencies to identify business objectives and implement creative social campaigns to achieve those goals through compelling stories, videos, photos, infographics, polls, and more.


  • Maintain, manage, and optimize branded pages on all major social media and recruiting platforms, including but not limited to: Facebook, LinkedIn, Twitter, Instagram, and Glassdoor
  • Create and manage timely and engaging content optimized for specific social platforms and intended audiences, increasing followers and engagement
  • Assist in executing and developing unique and goal-driven social media strategies for each platform to optimize conversion rate
  • Take ownership of social platforms’ content to ensure correctness, accuracy, and adherence to brand guidelines
  • Assist in developing and managing the strategic content calendar, which includes implementing short-term and long-term social media strategies
  • Listen, engage, and respond to social followers and engage in online conversations on social channels and other platforms
  • Identify and analyze social media trends; stay up to date with changes in all social platforms ensuring maximum effectiveness
  • Serves as a central support and field staff resource, providing cross-functional support to various teams as needed
  • Project manage work in the team's work management tool: Workfront
  • Participate in a variety of internal and external marketing programs and projects
  • Assist with public relations efforts and online reputation management, including:
    1. Responding to third party online reviews through management software
    2. Producing quarterly and ad hoc reputation performance reports
    3. Monitoring social media for brand mentions and route service recovery opportunities
    4. Monitoring social media as needed for crisis-related communications

Experience:

  • 3+ years’ experience in social media marketing and/or digital marketing
  • Must have strong organizational skills and proven track record of being able to manage multiple projects with competing deadlines and prioritize accordingly
  • Ability to manage relationships with key stakeholders, writers, designers, and multimedia creators
  • Must be extremely detail-oriented, intellectually curious, and able to build effective working relationships 
  • Creative and innovative thinker
  • Must be able to work independently as needed
  • Strong editorial instincts and complete command of the English language
  • Experience with healthcare industry strongly preferred
  • Required proficiency in: Microsoft 365 services (Word, PowerPoint, Excel, SharePoint & Teams)
  • Some familiarity with Photoshop (preferred)

Education: 

Bachelor’s degree in communications, marketing, business or related field from an accredited college or university or the international equivalent required.

Certification & Licensure:

None required for this position. 

Physical Requirements:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

About Us

Recommended Skills

  • Adobe Photoshop
  • Attention To Detail
  • Brand Identity
  • Branding
  • Business Development
  • Business Planning
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