In this leadership role reporting to the Director of Marketing, you will lend your experience in digital marketing to help accelerate the growth of our Direct to Consumer sales channel.
Assist with day-to-day management of digital agency, aligning activities with business goals and ensuring on-time and on-budget delivery of creative assets, content and reports.
Manage and prioritize projects across SEO, SEM, Social, Display, Affiliate, Email and other digital marketing programs. Create project plans, assign tasks and manage timelines.
Coordinate efforts between internal team and digital agency to maximize process efficiency.
Drive A/B testing and optimization across media campaigns. Partner with internal teams and digital agency to create testing plans and roadmaps, monitor performance and prepare analysis and recommendations for future tests.
Assess digital marketing vendors and services that can help improve conversion rates. Negotiate agreements and lead vendor onboarding.
Play a key role in developing email, SMS and other automated communications along the customer journey, collaborating with Branding/Creative, Email and DTC teams.
Track monthly digital marketing spending and work with Analytics and Finance/Accounting to forecast and reconcile budgets.
Prepare campaign reports for DTC team and senior management.
Assist with other digital marketing and content publishing tasks as needed.
7+ years in online marketing, with 4+ years in lead gen and/or eCommerce.
Hands-on experience executing SEM, SEO, display, affiliate marketing and social media campaigns.
Technical proficiency, including experience working with development teams to identify project requirements and user stories. Familiarity with tools such as Microsoft Project, JIRA and Visio.
Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Marketo, or Hubspot.
Strong project planning skills. Familiarity with platforms such as Workfront, Monday or Basecamp.
Proven ability to optimize campaigns through A/B testing and multivariate testing.
Previous budget management responsibility
Experience in a supervisory role, and/or in managing cross-functional teams to achieve business goals.
Superior written and verbal communication skills and comfort presenting proposals to executives and external clients.
Keen attention to detail.
Proficient in Google Analytics, Microsoft Office (Word, Excel, PowerPoint, Outlook, Sharepoint)
Experience in content management systems, such as Liferay or WordPress.
Basic HTML, CSS and photo editing skills.
High comfort level using Microsoft Teams, Slack or similar programs for team communication.
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