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Marketing Coordinator job in Birmingham at Thompson Tractor

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Marketing Coordinator at Thompson Tractor

Marketing Coordinator

Thompson Tractor Birmingham, AL Full-Time
The Marketing Coordinator will assist the Marketing Manager in developing and executing strategic marketing plans for revenue divisions of Thompson Tractor Company (“TTCo”). The position holder will become the embedded strategic marketing partner for one of those divisions.

  • Work closely with Division Leadership, the Director of Marketing, and the Marketing Manager on developing marketing strategies that drive business results

  • Execute marketing campaigns individually and at the direction of the Director of Marketing and/or the Marketing Manager in relevant business segments and media channels, monitoring campaign, and program results

  • Manage and deploy OEM marketing programs

  • Supervise customer events and TTCo events

  • Serve as TTCo liaison with Trade Associations

  • Work with TTCo Data Analyst to research and communicate relevant market and competitive conditions

  • Provide and place content for assigned marketing channels, including websites and social media

  • Facilitate the development and execution of the annual marketing plan

  • Travel – up to 25% and including some weekends - with dealer personnel, sales representatives, and/or marketing colleagues as required

  • Support and assist management with all related administrative tasks

  • Understand and use related websites, programs and software

  • Perform other duties as assigned


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Recommended Skills

  • Administration
  • Campaigns
  • Leadership
  • Marketing Management
  • Marketing Strategies
  • Networking
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