At ADT, we’ve been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. For more information, visit www.adt.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
The ADT DIY team is seeking an Email and Marketing Automation Manager to elevate our marketing automation capabilities across all lines of business. The ideal candidate should have a passion not only for email marketing but an understanding of customer segmentation with marketing journey expertise. Looking for someone with hands-on experience in developing marketing automation strategies that drive measurable results. Successful candidate will bring analytical thinking to a fast-paced, dynamic work environment, while always keeping the larger strategy top of mind.
Duties and Responsibilities:
Strategically develop, execute and manage ADT DIY’s email campaigns in Salesforce Marketing Cloud throughout the customer lifecycle to effectively communicate the brand, maximize sales and minimize breakage and churn through email marketing.
Own the day-to-day project management of email marketing campaigns; including campaign scoping, production, QA, deployment and delivery analysis.
Drive the lead nurture, promotional and customer upsell/cross-sell campaigns for ADT DIY while delivering constant improvement to our automation campaigns in SFMC.
Act as a cross-functional project manager to intake requirements from stakeholders to build and execute world-class email and automation campaigns end-to-end.
Own the core KPI’s for all email campaigns and work with internal analytics team to ensure proper reporting is delivered throughout the business.
Build and execute quarterly testing roadmaps to drive constant performance gains on open rates, engagement and conversion through email.
Continue to prove the measurable value of email programs by executing different forms of incrementality testing across programs for both leads and existing customers.
Work with Marketing Analytics team to carry out segmentation of the database and implement remarketing strategies.
Manage outside consultants and vendor relationships used for email deliverability and Salesforce Marketing Cloud implementation to ensure effective use of all outside resources.
Work very closely with in-house marketing and customer experience (CX) teams to ensure the proper creative and messaging is delivered across all lines of business.
Develop and maintain Visios to illustrate the flow of all email communication streams.
Maintain internal support documents consisting of all lead and customer email communications.
Work directly with internal/external CX, product, engineering & IT teams to ensure the email marketing team delivers on expectations.
Develop and own email marketing business objectives and key results supporting marketing strategy and business goals tied to sales revenues, customer onboarding, upsell and service attachment.
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