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VP of Product Strategy

ExecuNet New York Full-Time
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Are you a proven leader who thrives in a dynamic environment creating innovative digital solutions for marketers We are looking for a passionate, product expert to drive our OTT strategy, product, and platform forward. He/she must be client focused with the ability to stay ahead of the curve and build towards emerging and unique technologies and capabilities. 

  • Promote Company’s brand position, proposition, business USP and reputation both internally and externally
  • Anticipate and research the needs of OTT advertising industry and develop a product roadmap for all current and future capabilities across OTT, data, strategy, creative, technology/vendor partners, digital media formats, platform and technology builds, reporting, systems etc.
  • Collaborate with key stakeholders to drive and deliver go-to-market plans. Roll out successful product launches to customers, partners, and employees.
  • Own and lead the full product lifecycle – from ideation, requirements gathering, to delivery, and end of life – collaborating w/ various teams including sales, development team, insights, analytics, planning, ad ops, finance etc.
  • Work with senior executives, build consensus within and across organizations, and effectively manage and prioritize competing needs
  • Write and edit materials for communicating with media, employees, partners, and other key audiences. Create support materials for speaking engagement by company executives.
  • Stay abreast emerging topics on OTT marketplace through industry trades and connections, including working with partners, clients, and personal network to gather intel.
  • Understand pain points and needs for TV advertisers extending in OTT and come up with solutions, capabilities, training/educational guide etc.
  • Manage the product team along with technical solutions managers 

Qualifications:

  • 10+ years of experience in a product management role in the online advertising space
  • 5+ years of people management experience. Must have managed a team of at least 2 employees
  • 4 year degree required, MBA and/or technical background preferred
  • Has taken active role in the definition (or re-definition) of an organization’s business model
  • Has a track record of delivering successful projects and/or products and seeing them through its execution
  • Involvement in industry related organizations is preferred
  • Must reside in the New York City metro area

Abilities

  • Strong knowledge of our competitive landscape with ability to spot new trends quickly especially in OTT
  • Good knowledge of the needs of advertisers and publishers in digital advertising space with focus on OTT
  • Ability to drive an organization’s roadmap and define its product offering
  • Ability to act as a subject matter expert for the organization’s product
  • Ability to work with leaders of the organization to define and become the voice of the product strategy
  • Ability to quickly build consensus while managing competing needs and conflicts
  • Sufficient understanding of major technologies to participate in fairly technical discussions
  • Ability to juggle multiple projects and priorities in a fast-paced environment

Traits

  • Detail oriented, data driven and highly analytical
  • Passionate about the advertising industry and its dynamics
  • Strong communicator
  • Product minded (constantly thinking of innovation and improvements from users’ perspective)
 

Recommended skills

Service Orientation
Technology Roadmap
Creativity
Product Lifecycle
Product Management
Television

Location

Salary Estimator

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$160K
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VP of Product Strategy
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Job ID: 588394

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