Leasing Manager - Student Housing

JOB PURPOSE:

Manage all leasing and marketing efforts of the community. Oversees the Leasing staff and should be able to assist the Community Manager with all day-to-day operations of leasing office.

PRIMARY DUTIES & RESPONSIBILITIES:

• Assist the Community Manager with oversight of the leasing team and training and ensure all company standards are being followed.
• Support Leasing Consultants in the leasing of apartments and ensure that Fair Housing guidelines are followed.
• Maintain lease files and computer records for the community.
• Meet regularly with Community Manager and Assistant Community Manager to discuss leasing issues and community performance.
• Coordinate the renewal program and ensure that all residents are contacted through the renewal process.
• Conduct a monthly market survey and recommend pricing changes.
• Follow up with the leasing team to ensure deadlines and standards are upheld.
• Maintain the integrity of all social media outlets for community.
• Suggest marketing recommendations and implement plan to achieve leasing goals.
• Perform administrative duties as assigned by the Community Manager.

Specific Responsibilities

Daily/Weekly

• Monitor community’s emails and follow-up to ensure all leads are being responded to in a timely manner.
• Train Leasing Consultants on proper phone etiquette and monitor all voicemails to ensure they are answered in a timely manner.
• Train Leasing Consultants on how to greet, tour, and lease to prospects that visit the community’s leasing office.
• Verify all lease paperwork that is completed by Leasing Consultants. Review all applications and approve those that meet the community’s rental criteria.
• The Leasing Consultants enter traffic, follow up, work-orders, and leases while the Leasing Manager ensures the integrity of the Entrata data.
• Review pending leases daily and approve/execute applicable prospects in Entrata.
• Plan and carry out all campus events, promotions, print, and online advertising.
• Maintain the renewal tracker as activity occurs. Delegate responsibilities of contacting current residents to Leasing Consultants.
• Maintain the community’s goal board and fill in properly as leasing occurs.
• Regularly check in with staff to ensure all advertising and event planning is being completed.
• Complete weekly leasing and marketing reports.

Monthly

• Review tour route, current availability, and leasing objectives with Leasing Consultants to train on the most successful techniques.
• Complete the market survey and maintain relationship with competitors.
• Check Leasing Consultants’ leads in Entrata monthly to ensure procedures are being followed.
• Complete Leasing Consultants work schedule each month.
• Track all leasing activity, availability, and collaborate with Leasing Consultants to complete roommate matching for incoming residents.
• Complete monthly Leasing and Marketing reports.

Resident and Promotional Events

• Review leasing team schedule to ensure office coverage and all marketing needs are met.
• Provide revisions when necessary for Marketing Calendar and ensure deadlines and documents are completed in a timely manner.
• Make sure leasing team is updating community’s website regularly and according to standards.
• Visit the community events to support the team in their efforts.
• Approve all social media communication before it is published.

Move-Out/Move-In

• Work with leasing team, Assistant Community Manager and Community Manager to place residents in future apartment locations based on their roommate requests and preferences.
• Work side-by-side with Community Manager, Assistant Community Manager to plan move-in day; traffic flow, check-in process, vendor fair, and maintenance table.

Ongoing

• Train all staff members on proper leasing techniques and resident service.
• Evaluate unit prices in accordance with the market and budgeted goals.
• Oversight of resident services and activities, including supervision of leasing program.
• Assist Community Managers in the overall operation of the property and seek training and guidance to manage the following areas and to allow for promotion:
• Supervise and motivate leasing staff
• Conduct weekly meetings with leasing staff
• Ensure that the onsite staff provides the highest level of service to residents
• Develop a marketing plan and conduct marketing reviews on a monthly basis.

QUALIFICATIONS:

• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of organization.
• Ability to add, subtract, multiply, and divide in all units of measure.
• Ability to compute rate, ratio, percentage, pro-rations, occupancy averages, and rents per square foot.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• High degree of professionalism and demeanor resulting from previous property management or leasing experience.
• Good communication and listening skills.
• Excellent customer service and negotiation skills.
• Able to lead, manage and train others.
• Patient, even-tempered and works well under pressure.
• Able to be an effective team player and interacts well with others.
• Organized and detail-oriented.
• Firm, fair and consistent.
• Effective time management skills.
• Able to maintain confidentiality.
• Able to follow directions from a supervisor.
• Able to understand and follow posted work rules and procedures.
• Able to accept constructive criticism.
• Able to work weekends or overtime as job requires.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

OTHER AND/OR PREFERRED EDUCATION/EXPERIENCE:

• Knowledgeable in Microsoft Word/Excel/Entrata.

BUDGET RESPONSIBILITY:

Check (_) all appropriate functions that apply to this job.

_ Develop the budget and/or make recommendations that affect the allocation of funds.

_ Administer the budget and/or make expenditure decisions once the budget has been approved.

_ Monitor the budget and/or track the budget once it has been adopted.

X Coordinate the budget and/or participate in the data collection and organization of budget materials.

JOB PERFORMANCE AND SUCCESS FACTOR REQUIREMENTS:

Cooperation, Influence, Teamwork & Business Relationships – 25%

Decision Making/Initiative – 25%

Job Knowledge and/or Job Specific Skills – 25%

Professional/Technical/Communication Skills – 25%