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  • Neptune City, NJ

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Ecommerce Business Development Manager

Central Garden & Pet • Neptune City, NJ

Posted 29 days ago

Job Snapshot

Full-Time
Experience - At least 3 year(s)
Degree - 4 Year Degree
Other Great Industries
Business Development, Sales, General Business, Information Technology, Management

Job Description

Our Pet Segment is searching for an Ecommerce Business Development Manager in our Neptune City, NJ office. The Ecommerce Business Development Manager communicates, gathers assets, implements and executes strategic plans for TFH, Nylabone, Four Paws and IMS.  The Manager will be the brand champion in support of Ecommerce and customers, providing support and coordination between the internal brand teams and the sales team to key customers.  The individual must have an understanding of how e-commerce intersects and interacts with other sales channels, and needs the business acumen to understand the ramifications as they relate to the overall brand.

Central Garden & Pet Company (NASDAQ: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets.  Please see our website at www.central.com for additional company information.

MEASURES OF SUCCESS

  • Coordinate & implement strategic eCommerce initiatives for customer direct-to-consumer websites in order to enrich the consumer experience and drive revenue growth; present continuous insights based on industry, customer, and marketplace trends

  • Review analytics and recommend changes to key account product assortments and sku listings based upon current product performance trends

  • Conduct research to understand effectiveness of marketing strategies and how they could be optimized

  • Lead development & modifications of customer landing page & microsite launches to drive optimal business performance; analyze performance and customer feedback; respond to customer inquiries and optimize the consumer experience

  • Assist with internal teams in the development and coordination of key sales tools to support this Channel - Content, Images, Video, and reviews to maximize sales.

  • Drive & oversee all aspects of NEW channel-specific product development from beginning to end including: roadmap strategic planning and benchmark key success metrics for product initiatives

  • Liaise with cross-functional teams including: Brand Marketing, In-House Creative Agency, Analytics, and Digital Marketing Team

  • Create reports that track sales performance, maintain promotional calendars, track promotional spend & ROI

  • Drive the development of packs/products/configuration of ecomm specific SKUs that create channel differentiation

  • Remain current on emerging marketing and eCommerce technology platforms and products to drive business; strategize new e-commerce product ideas, analyze for feasibility and quantify business impact

  • Various other projects as assigned with other channels or customer groups

IDEAL CANDIDATE ATTRIBUTES

  • Min - Bachelor's Degree

  • Min 3 years of relevant ecommerce sales or marketing experience dealing with major ecommerce retailers such as Amazon.

  • Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quick changing shifts in priorities

  • Strong interpersonal skills, ability to influence co-workers from multiple departments and to communicate with sales and customers

  • Advanced Excel and PowerPoint skills and proficiency in MS Office

  • Excellent analytical and problem-solving skills

  • Very strong oral and written communication skills

  • Understanding of role as a pivotal support point for e-com channel

  • Ability to adapt and respond to multiple incoming requests and shifting priorities

  • Team player

WORKING CONDITIONS

  • Neptune, NJ office with limited domestic travel to key customers, meetings and strategic planning sessions as required.

  • Fast paced, dynamic office. Must have ability to work independently and as part of team. A positive can do, get it done attitude is critical.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

#CB #LI-PRI

Job ID: 4356
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