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Copy Writer job in Chicago at Ideal Personnel

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Copy Writer at Ideal Personnel

Copy Writer

Ideal Personnel Chicago, IL Full-Time
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Copy Writer

The Digital Copywriter 2 is integral to achieving this goal by creating excellent content for the company's web and mobile channels. In this role, you will work with a team of experts and help write new content and revise existing content that is clear, concise, engaging, findable, persuasive and consistent.
You will work closely with stakeholders from all areas of the business and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help create content so that it can be delivered at the right time to the right audience – including consumers, members, providers, employers and agents\/brokers.

The Digital Copywriter 2 is assigned to an agile team within Digital Experience Solutions. These teams create and maintain content across the company's web properties in alignment with corporate and digital style guides and in compliance with National Association of Insurance Commissioners regulations. The copywriter is responsible for creating digital content in alignment with digital content strategy and multiple complex business goals.

The Digital Copywriter:

  • Creates copy that:
    o meets business requirements and objectives
    o is useful and relevant to targeted digital audiences
    o presents complex topics in consumer-friendly, plain language
    o is compliant, SEO optimized, reusable across digital properties, consistent in style and tone, and aligned with brand and marketing messaging
    o is aligned with design and in sync with related deliverables
    o meets legal and compliance requirements
  • Assists with creation and maintenance of content standards, including library of common reusable content
  • Works closely with other project team members, including other copywriters, content strategists, visual designers, interaction designers and business analysts
  • Works collaboratively and cohesively across teams to gather information in a complex environment with multiple stakeholders and reviews
  • Has the ability to receive feedback professionally and respond accordingly in a positive, productive and, as needed, proactive way that produces excellent digital content
  • Possesses the ability and confidence to negotiate diplomatically to achieve the most effective digital content
  • Collaborates with web content strategy experts to execute strategy into the content creation

    Key competencies Process

  • Excellent fact-gathering and writing ability, with proven record of accuracy and adherence to style and grammar
  • Experience writing digital content and knowledge of best practices
  • Familiarity with software development processes (e.g., waterfall, agile)
  • Knack for juggling several projects, managing time efficiently and prioritizing appropriately
    Collaboration
  • Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams
  • Passion for sharing information and helping others be successful
  • Focused on team success rather than individual success
    Professionalism
  • Approachable, respectful, open, transparent and easy to work with – even in stressful situations
  • Ability to be self-aware, receive feedback and continually improve
  • Ability to produce clarity when confronted with unclear situations

    Role Essentials

  • At least 3 years of digital content writing experience
  • Experience translating complex content into consumer-friendly content in digital formats
  • Bachelor's degree in English, Journalism, Communication, Marketing or similar field
  • Proven expertise in grammar and style adherence
  • Ability to be flexible in a dynamic environment where priorities and processes evolve
  • Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
  • Experience with Search Engine Marketing and Optimization strategies
  • Experience with content management systems
  • Self-starter who takes initiative and ownership
  • Excellent verbal, written and presentation skills
  • Conversant and comfortable with principles of digital design, writing and editing
  • Proficient with: Microsoft Office, SharePoint

    Location: Louisville, KY or Chicago, IL
    *Due to COVID-19 candidate will WAH until the facility re-opens. Once the facility re-opens candidate will be required to be onsite.

    Shift: Monday – Friday: 8am – 5pm
    Salary: DOE

  • Recommended Skills

    • Agile Methodology
    • Business Requirements
    • Content Creation
    • Content Management
    • Coordinating
    • Editing
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