Measurement for Marketers is a highly ambitious new practice within the COMPANY, focused on empowering marketing leaders to make optimal and confident decisions in their continuing efforts to fuel growth, and to advancing critical industry measurement priorities through the lens of the marketer. Measurement for Marketers will also deliver first rate measurement products and services to COMPANY members and serve to unify the various silos that currently exist in the measurement ecosystem.
The EVP position will build and lead the COMPANY’s Measurement for Marketers function and its core products and services and reports to the Group EVP. The critical aspects of this role will be to provide long term strategic vision, drive industry leadership while engaging with executive members across measurement, media, data, and Companylytics communities. The role will provide oversight of strategic initiatives for the measurement for marketer’s agenda including CMM pilots, attribution standard building and others. The executive will galvanize the COMPANY marketer measurement community to move the next generation of measurement forward and build, reinvent and execute transformative products and services for COMPANY members.
This will also entail building a team and supervising staff to both optimize existing COMPANY assets devoted to measurement to ensure their full potential and to create new services to highlight measurement and promote networking and engagement. Finally, it will also require building a close relationship with the Media Rating Council and spearheading the facilitation of an COMPANY member measurement advisory board.
Essential Functions and Responsibilities:
Mobilize Measurement for Marketers and set in motion a transformative measurement movement with COMPANY members and across the industry. Drive a robust set of activities which will impact the marketing industry tremendously
Build, communicate and advocate marketers’ immediate and long-term measurement agenda with the industry in a safe environment for consumer privacy. Ensure that a complete, transparent and unbiased measurement system continues to evolve
Actively participate in the global industry cross-platform measurement principles initiative with the WFA
Lead an industry cross-platform media measurement initiative in the US
Support the building and adoption of future standards by the Media Rating Council. Partner with the MRC on key industry initiatives including advocating for the accreditation of walled gardens and tech providers
Expand member products and services to the measurement community through an annual COMPANY Measurement and Accountability conference, 1-day conferences, committees, webinar programs and leadership platforms including white papers and podcasts
Formalize and recruit an COMPANY member measurement advisory board to ensure optimal marketer engagement and to inform the long-term vision and agenda of Measurement for Marketers
Serve as an industry liaison with the Measurement system.
To perform the job successfully, an individual should demonstrate the following competencies:
Known profile within the marketing measurement industry
Dynamic leadership style; ability to masterfully represent the COMPANY among top marketers and industry professionals
Deep subject matter expertise in the advertising measurement system including thorough understanding of digital platforms, walled gardens, linear television and the overall digital landscape
Experience in data Companylytics and outcome-based measurement projects. Proficiency in technical solutions as they relate to measurement, data Companylytics, digital and research
Capable of quickly establishing credibility as a leader and innovator with COMPANY members and within the organization
Excellent communication skills: write and present effectively; adjust to fit the audience and the message; strong ability to get a message across and be persuasive
Team leadership skills and ability to work collaboratively. Excellent project mCompanygement skills.
Self-directed and mature approach to colleagues, members, and the industry.
Qualifying for this position normally requires the following:
Leadership position/s in measurement, research, or data Companylytics roles at:oAdvertiser
oPublisher, platform, or linear television
15 years’ experience in a senior marketing measurement role with 3-5 in a senior leadership role
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