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Senior Director, Consumer Insights job in Costa Mesa at VF Corporation

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Senior Director, Consumer Insights at VF Corporation

Senior Director, Consumer Insights

VF Corporation Costa Mesa, CA (On Site) Full-Time
Principal Accountabilities:

* Responsible for leading all activities required for building and enhancing consumer partnerships* Provide thought leadership and ensure that the organizational leadership is aware of emerging consumer trends* Create and lead the strategic plan to leverage key consumer and shopper insights into action* Ensure consumer insights are translated into inputs for sales and marketing to improve business results* Typically responsible for leading a team of professionals including managers

Knowledge & Skill Requirements:

* Bachelor's degree in Marketing or related field *Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager's criteria; Master's degree preferred* Generally ten to twelve years of progressive experience with five years of managerial experience* Strong organization and communication skills* Proficient PC skills

Knowledge & Application:

* Function manager with broad extensive knowledge of the theories and practices within a functional area and its interrelationship with other functional areas* Directs the application of existing principles and guides development of new policies and ideas across the functional area* Substantial expertise in practical issues of the disciplines to lead, integrate and direct work* Advanced knowledge of a highly specialized field and some knowledge across related fields* Leads the development of new functional policies

Problem Solving:

* Problems are unclearly defined and sufficient information may not be available Occasionally, issues are complex where fundamental principles do not clearly apply or where data appears to conflict* Solutions need to be devised based on limited information requiring judgment to apply new solutions and concepts* Implementation of solutions often requires a longer term view* Solutions must take into consideration multiple perspectives and future implications* In most instances require judgment to devise and apply new concepts and solutions

Interaction:

* Required to manage issues across significantly divergent audiences, often external as well as internal* Reconciles multiple stakeholder views, requiring awareness, respect, and the ability to reconcile cultural differences* Develops communications strategies and has significant persuasion skills* Resolves conflicts and manages divergent audience perspectives

Impact:

* Translates business segment strategy into functional plans and guides their execution* Impact is on medium- to long-term functional goals* Has significant impact on the financial results of the business segment* May directly impact the results of several functional areas

Accountability:

* Accountable for results which impact the entire business segment* Functional budget holder* Responsible for resource planning* Accountable for financial impact will be broad and have a far-reaching impact on the business segment* Full people management accountability* Responsible for the development of a team of professional managers and experienced individual contributors* Provides input into succession planning process

Pay Range:

$179,712.00 USD - $269,568.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive:

This is position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

COVID-19 Vaccination Requirement:

Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

R-20220920-0096

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