The CMO provides strategic leadership through management of the disciplines of publishing that are embedded in franchise teams and within Company’s central publishing services. The role oversees the staff for Customer Acquisition, Marketing, Customer Relationship, Product Management, Analytics, and Business Performance Management.
The CMO is accountable to the CEO and is a member of the Company executive team, and the business operations and strategy groups.
During these uncertain times and rapidly changing environment surrounding COVID-19, all positions at Company are subject to onboarding and working virtually/remotely.
Develop and maintain Company's publishing vision and strategy in collaboration with the Company Leadership Team, game franchise leaders, and publishing leaders
Drive organizational strategy and design for publishing, such as the split between game franchise teams and shared publishing services
Manage publishing leaders within each game franchise and across shared publishing teams
Working with the CEO’s executive team, collaborate to establish Company’s vision and strategy, and ensure that all publishing senior leaders are building long-range goals, strategies, plans, and policies in alignment
Recruit, mentor, manage and foster the continuous career development of best in class, cross-discipline publishing talent
Work with the BLT and Franchise GMs to set, manage, and ensure the measurement of franchise KPIs using data and insights to validate
Ensure the delivery of market research, business intelligence, consumer insights, and reporting required to guide executive-level decision-making
Help lead Company's transition to a globally focused multi-Franchise entertainment company
Work alongside the CFO and Franchise GMs on organizational planning and budgeting to create and manage the annual operating plan
Develop the marketing side of our portfolio strategy, in collaboration with the CCO
Identify, prioritize, and properly resource key initiatives aimed at increasing customer loyalty, satisfaction, and business revenue
Identify and anticipate market trends and technological innovations to provide strategic direction for portfolio-wide acquisition, sales, and monetization strategy
A successful track record of executive leadership within a highly capable, cross-discipline publishing team at scale
Experience developing and leading highly functional teams with ambitious goals and large online customer communities
Able to demonstrate success in roles with global scope, selling to customers across multiple geographies
Ability to showcase the financial and analytical literacy required to clearly articulate hypotheses that lead teams to winning strategies
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