The Store Brand Leader leads the team to drive sales by taking an omni-channel approach to the retail experience. Their goal is to deliver an environment that is engaging and inspiring to the customer while fostering continual team development to create a culture of creativity, collaboration, innovation, and trust.

Customer Experience

* Customer Engagement: cultivates a welcoming and inclusive environment by being highly focused on delivering exceptional and genuine customer experiences that are engaging, efficient, and personalized
* Service and Selling Culture: utilizes service indicators and scheduling strategies to empower and reinforce a service and selling culture; motivates key leaders to cultivate customer relationships through styling services and store events
* Omni-Channel Experience: leads the team to provide a frictionless customer experience by utilizing technology to transact in the moment; prioritizes omni services through all channels to exceed customer expectations
* Community Impact: drives a meaningful connection to the community by networking with local businesses and organizations to identify potential opportunities for community engagement and store events

Leadership + Team Management

* Inclusion: promotes an inclusive environment by representing and amplifying all voices, actively seeking and advocating different perspectives
* Invest in Talent: develops a proactive talent strategy and interviews regularly to build an external network of talent to add different perspectives and experience to the team
* Engagement and Retention: engages the team to fuel internal growth; partners with other leaders to facilitate thoughtful and equitable onboarding for all new hires to drive a strong brand, customer and store connection
* Development: prioritizes team growth by effectively scheduling time allocated for development; champions brand related initiatives such as the SPARKED Journal, employee recognition, and team-building activities

Visual + Business Operations

* Manage Operations: oversees and collaborates with the leadership team to plan a strategic approach to daily, weekly, and monthly operating procedures; actively assesses sales forecasts, staff scheduling, and payroll management and adjusts accordingly
* Ownership and Accountability: assesses store business using company reporting tools to identify department and global opportunities for the store; empowers team to make strategic, creative, and business-impacting decisions
* Visual Execution: guides and supports the creative process to ensure timely and effective execution of visual merchandising and display priorities
* Product Flow: ensures product flow processes including shipment and omni operations are prioritized and executed efficiently to positively impact sales and the customer experience

Communication + Relationships

* Store Community: leads with a people-first philosophy; protects time for employees at all levels to encourage open dialogue, reinforce follow through, and ensure that the store team is heard and supported
* Communication Leader: fosters open communication and teamwork to ensure a collaborative environment; responds to all communication in a timely manner and ensures important company information reaches all levels of the team
* Scheduling Expectations: educates the team on scheduling expectations while maintaining team availability, requests off, and skill set to ensure scheduling equality and ideal staffing levels
* Feedback Loop: provides store and product insights related to the customer experience and communicates to District Brand Leader and Home Office partners; participates within company and district forums through sharing store specific scenarios and ideas

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.