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Product Marketing Manager - Identity and Access Management at Micro Focus

Product Marketing Manager - Identity and Access Management

Micro Focus Plano, TX Full-Time
Product Marketing Manager - Identity and Access Management

Job Description:


Location: Remote / Work from Home options available - from U.S. locations only

Who we are:

CyberRes, a Micro Focus line of business, is actively seeking a Product Marketing Manager to contribute to the growth of our NetIQ Identity and Access Management portfolio. Cybersecurity continues to be one of the fastest-growing markets today and requires high energy and a willingness to take risks and move as fast as the market requires.

Micro Focus is one of the world's largest enterprise software providers, delivering the mission-critical software that keeps the digital world running. We combine pragmatism, discipline, and customer-centric innovation to deliver trusted, proven solutions that customers need in order to succeed in today's rapidly evolving marketplace. That's high-tech without the drama.

About the Role

Micro Focus is actively seeking a Product Marketing Manager to join our market-leading NetIQ Identity and Access Management marketing team. Security continues to grow in excitement and NetIQ is at the forefront of cybersecurity and in setting the standard for solving the most pressing challenges in the enterprise. [ Link removed ] - Click here to apply to Product Marketing Manager - Identity and Access Management for product details.

What you will do:

* Develop and be responsible for product positioning/messaging and buyer personas for your product(s)
* Collaborate with a cross-functional team made up of Product Management, Regional Marketing, Corporate Marketing, Sales, and Operations to ensure alignment is made with key stakeholders
* Understand why customers are buying your product and the problems they're solving with it
* Understand your products business plan and revenue targets so you can ensure that GTM work contributes to both
* Work with Product Management to understand their current roadmap and build a complete launch plan to support it. This also includes taking product details and translating them into "solution-level" messaging that resonates with customer jobs
* Manage the development, creation, and distribution of global sales tools and marketing collateral from conception to usage reporting. These sales tools can include: fact sheets, datasheets, white papers, PowerPoint presentations, website pages, HTML emails, multi-media pieces, videos, etc. as necessary
* Contribute creative design ideas for slideware, videos, and infographics
* Learn which sales teams/partners are selling your product(s) and what incentivizes them to do so
* Understand who your competitors are and how they position themselves in market
* Drive the approval process, including cross-functional approvals when required to ensure content, imagery, and branding is accurate
* Make ongoing recommendations to ensure processes improve and the creation of materials and templates are completed in the most effective and efficient manner
* Investigate, evaluate, and determine whether materials meet global customer and channel needs

Education and Experience Required:

Skills and Knowledge Required:

* Able to manage the collateral development process from opening purchase orders to posting materials to reporting usage and effectiveness
* Proven verbal and written communication skills; outstanding organizational skills
* Experience presenting to sales teams, customers, and other external groups
* Demonstrate knowledge of sales tools and how they apply to the buying cycle
* Prior success with project and logistics management
* Proven track record of on-time deliverables
* Strong interpersonal skills with the ability to work effectively cross-functionally and in teams
* A self-starter with the willingness and desire to get the job done right
* Preference for working in strategic thinking and fast-paced environment with changing workloads
* Create a positive, fun, team-oriented, hardworking, and balanced environment
* The candidate will value regional differences and have a sensitivity to the diverse cultures that exist
* 4-year college degree, preferably in Marketing, Business, or a relevant work experience desired; MBA preferred
* 3-6 years experience working in product marketing / GEO marketing / similar marketing function
* Cyber Security and Identity and Access Management (IAM) experience a PLUS
* Expected travel - 10%






Micro Focus is proud to be an Equal Opportunity Employer. Prospective employees will receive consideration without discrimination because of race, colour, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, genetic information, citizenship or any other legally protected status

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