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Digital Tag Analyst job in Conshohocken at Experis

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Digital Tag Analyst at Experis

Digital Tag Analyst

Experis Conshohocken, PA Full Time
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The Digital Analyst role will oversee e-commerce tag management to further develop and deliver robust reporting on digital experiences. Managing and making analytics measurement, auditing key metrics, documentation, and usage reporting to ensure tags are kept current will be critical in this role. Daily partnership with stakeholders will be required alongside digital marketing, digital merchandising, creative, eMarkets and digital product management teams, as well as with the broader marketing team, to gather necessities and execute solutions to assist in reporting on user actions as well as behaviors. Also, the Digital Analyst will contribute to the web analytics strategy by administering and bettering web analytics and tagging methodologies using programs such as Adobe Analytics and Google Analytics.



ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Performs necessary testing, troubleshooting, validation methods to confirm tool is performing as expected
  • Updates javascript experience on websites leveraging a tag management
  • Translates functional requirements into new tags that will deliver actionable results for the business user
  • Document in detail new tags and modifications in accordance to established tagging methodology
  • Communicate with all stakeholders and identify integration concerns
  • Work with development and business teams to ensure that all tagging specs are properly implemented while minimizing performance impact.
  • Define tracking parameters, build campaign URLs, and validate the functionality of your campaign tracking.
  • Develop the standardized definitions for the data tagging schema and metric definitions.
  • Present analysis, actionable insights & recommendations to stakeholders.
  • Assist in troubleshooting analytics
  • Other duties may be assigned

REQUIREMENTS:

  • Bachelor's Degree in Business discipline or equivalent work experience.
  • A minimum of 3 years of experience with Adobe Analytics is required
  • Prior experience in testing, troubleshooting, and validation methods to confirm digital tools are performing as expected
  • Javascript experience on websites leveraging tag management
  • Experience in understanding and implementing functional requirements
  • Detail oriented, with experience in documenting rules and processes
  • Experience working in a matrix reporting structure
  • Experience in tool configuration
  • Experience in tag governance
  • Ability to work under pressure on multiple projects simultaneously while meeting deadlines
 

Recommended Skills

  • Web Analytics
  • Analytics
  • Digital Marketing
  • Documentation
  • Google Analytics
  • Methodologies
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