This is an exciting opportunity for a seasoned and skilled B2B technology marketing professional to forge a closer working relationship between one of SHI's newest selling units, SMB and Commercial, and the central marketing team.
The Director of Growth Marketing Programs for SMB and Commercial will work directly with sales leadership to understand the business strategy and then create, execute and analyze a marketing program to support this. Programs will comprise, but are not limited to, demand generation programs, brand awareness initiatives, social media engagement, field event support, partner co-op marketing and internal sales enablement.
The primary success metrics for the Director of Growth Marketing Programs will be supporting the acquisition of new customers in the SMB space (facilitated by the introduction of a marketing attribution model) and the expansion of SHI's footprint/share of wallet within SMB customers.
You'll be responsible for supporting exciting new products and services from SHI aimed at the SMB market, as well as working with Strategic partners to create joint marketing programs with an 'SHI value add' twist.
You'll have the opportunity to select and implement new technologies and processes to deliver effective marketing campaigns across multiple channels.
You will be a senior marketer with a proven track record in self-managing successful growth programs aimed at fast-growing and SMB organizations, including account profiling and research, demand generation, account-based marketing and customer loyalty/advocacy programs. This is initially a sole-contributor role, with the opportunity to build a team as success is demonstrated and the business case proven. You will have the full support of the wider Marketing Communications and Marketing Events teams to support your efforts.
You will report initially to the Head of Growth and Demand Marketing with a close working relationship with the sales leadership of the SMB and Commercial sales groups.
Founded in 1989, SHI International Corp. is a $12 billion global provider of IT solutions and services, and currently has over 5,000 dedicated employees worldwide.
To learn more about SHI International Corp, visit our website: www.shi.com/careers
**What SHI Can Offer:**
+ World Class Facility includes on site gyms and cafeterias
+ Ongoing opportunities for personal and professional growth and development due to our strong promote from within philosophy
+ Work in an up-beat, creative, and fun environment
+ Benefits including medical, vision, dental, 401K, and flexible spending
_Include, but not limited to:_
+ Develop the overall marketing strategy for SHI's Strategic Business, partnering with sales and marketing to define objectives and develop a marketing plan that will drive predictable pipeline
+ Collaborate with sales, marketing and subject matter experts (SMEs) to design integrated campaign plans that meet business objectives and market demand
+ Responsible for design of omnichannel, integrated marketing planning, including investment mix and performance management for all channels
+ Accountable for ensuring all marketing plan tactics are executed with direct responsibility of email, direct mail, virtual events, advertising, telemarketing, microsites, sales communications and reporting
+ Evaluate, select and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs
+ Inform channel investment strategy, partnering with internal digital, events, content and campaign marketing teams to deliver an omnichannel campaign strategy
+ Interlock with product marketing and creative to develop value proposition messaging and inform content strategy
+ Report on campaign performance and overall marketing impact regularly to internal stakeholders and partners
+ Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging
+ Manage and adhere to a defined revenue marketing budget, including MDF partner funding management
+ Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy
+ Partner with SHI strategic services organization counterparts to co-market Stratascale services
+ Bachelors or Masters Degree OR recognized advanced marketing qualification
+ 5+ years in a manager level role or above
+ B2B technology marketing experience
+ Direct sales experience
+ Proven track record of working with executive leadership
+ Outstanding verbal and written communication skills
+ Strong project management and organization skills
+ Strategic planning abilities in line with business segment and company initiatives by developing business goals, designing strategies, and organizing resources to produce quality results
+ Problem solving skills with the ability to serve as an escalation point and knowledgeable resource and direct resolution
+ Excellent presentation skills
+ Ability to work effectively within all levels of an organization, both internally and externally
+ Ability to work both individually and in a team environment
+ Ability to self-study and engage in independent work to increase job related knowledge and skills
+ Skilled use of Microsoft Dynamics CRM, Power BI and Microsoft Teams
+ Experience using Marketo automation
+ Knowledge of marketing models and frameworks such as Sirius Decisions
+ Budget management skills
+ Knowledgeable in working in the IT channel
+ 25% travel will be required
+ The estimated annual pay range for this position is $130,000 - $160,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
+ Equal Employment Opportunity - M/F/Disability/Protected Veteran Status
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**Job Locations** _US-Remote_
**Requisition ID** _2023-13565_
**Approved Min (Total Target Comp)** _USD $130,000.00/Yr._
**Approved Max (Total Target Comp)** _USD $160,000.00/Yr._
**Compensation Structure** _Base Plus Bonus_
- Advertising Campaigns
- Business Planning