Our media client is looking for a Digital Marketing Specialist to join their growing team in a full-time opportunity.
You will be responsible for the overall performance of their clients' digital ad campaigns. This includes:
- Management and execution of major campaigns, working on several clients at a time (5-6 mid-size clients, OR up to 12 smaller clients)
- Assist in the development of strategy and optimization for all campaigns
- Working extensively in Excel (pivot tables + v-lookups)
- Monitor campaign effectiveness based upon strategy
- Make recommendations to their clients that will result in best solutions
The ideal Digital Marketing Specialist will have:
- 2+ years digital experience in display, social, and/or search (in order of importance)
- Desire to be doing both high level strategy AND execution
- Client facing experience - able to explain complicated data and concepts to clients with varying levels of understanding of the campaigns
- Experience in Google Analytics, Google AdWords, Salesforce, DFP, Omniture, Comscore (in order of importance)
You will work directly with the web production, marketing, and analytic teams, along with collaborating with the sales teams to recommend campaign modifications.
This is a full-time opportunity in Saint Paul.
Google Ad Words
Doubleclick For Publishers (Dfp)