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Product Marketing Manager at APCON

Product Marketing Manager

APCON Plano, TX Full-Time

Position Title: Product Marketing Manager

Department: Marketing

Location: On-site in Plano, TX


       Grow Your Future

APCON, an industry leader in network visibility and security solutions, provides an unparalleled level of confidence to enterprise and midsize businesses seeking network insights for enhanced investigation. Our customers include Fortune 1000 companies to midsize organizations within the financial security, telecommunications and healthcare sectors. Organizations across the world depend on APCON network security solutions.

Purpose of Job:

The Product Marketing Manager will be responsible for content creation, launch of new and existing products across a variety of platforms, ensuring successful product releases and achieving customer satisfaction. This role will require working collaboratively with all stakeholders to define and drive product marketing requirements through product and release launches.

The Product Marketing Manager will help advertise our products to both technical and non-technical audiences. You will oversee and drive the creative direction of key marketing initiatives. With the current emerging cybersecurity trends, your role will be key in crafting state of the art marketing collateral for our customers in the B2B space, representing APCON as a cutting-edge solution provider.

What Youll Be Doing:

  • Oversees APCONs highly technical marketing projects and drives value introducing our customers to new concepts which can help them achieve their business goals
  • Manages the technical marketing function to showcase APCON as a leader in the network security and data monitoring arenas
  • Works collaboratively to define and drive product concepts, features, functionality, and specifications in order to exceed customer requirements
  • Drives product releases and product launches to build technical product messaging, developing product collateral and sales tools, and provides general support of the launch plan across functional areas
  • Participates in product positioning discussions and brings new ideas and market research to the table
  • Performs ongoing customer and competitive analysis and conducts market research to understand competitive technologies and trends
  • Conducts technical product training for internal and external stakeholders
  • Provides progress reports and other related updates and records to Executive Management

Qualifications and Requirements

  • Bachelors Degree (BSCS/BSEE, MSCS/MSEE preferred)
  • 5+ years experience in a Product Marketing or Technical Marketing role
  • 3+ years Product Management experience with Enterprise Networking products
  • Ability to convert technical information into marketing collateral and assets
  • B2B marketing experience with high-tech products
  • General understanding of networking products and protocols

Core Competencies:

  • Strong interpersonal skills; ability to communicate professionally across the organization
  • Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
  • Ability to maintain a high level of confidentiality and professionalism
  • Strong attention to detail and exceptional customer support
  • Proficient in Microsoft Office Suite
  • Must be able to work independently and as a team member
  • Ability to prioritize and be flexible in a fast-paced environment

Physical Demands:  To perform the duties of this position, you must have the ability to occasionally sit, stand, bend, twist, reach, carry, lift, pull, and push between 1-15 lbs.

Benefits Package:

  • Medical, dental and vision insurance
  • Company-paid short- and long-term disability  
  • Flexible spending accounts
  • Generous PTO program
  • 401(k) Retirement Savings Plan with Company Match
  • Professional development program
  • Collaborative and innovative work environment 
  • On-site exercise facility
  • Company Paid Holidays throughout the Year

APCON is a EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. Offers are contingent on the successful completion of pre-employment background and drug screenings.

Recommended Skills

  • Attention To Detail
  • Business Marketing
  • Communication
  • Confidentiality
  • Creative Direction
  • Customer Satisfaction
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