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Marketing Writer / Editor at UnitedHealth Group

Marketing Writer / Editor

UnitedHealth Group Work From Home, IL Full-Time

At Bind, part of the UnitedHealthcare family of businesses, we have developed a transformational health plan that gives people power over their healthcare decisions with the security, clarity, flexibility and choices people deserve. We took the old model of health insurance apart and are rebuilding it from floor to ceiling, from studs to rafters. We're not iterating a tired design or nudging a change-resistant industry, we're delivering what people want now - clear prices, timely support, personal choice, flexibility and an intuitive experience. Help build different and make a difference by doing your life’s best work(sm)

The Bind Writer and Editor is responsible executing content strategy and content writing in addition to broader Marketing proofing and editorial work. This individual will have experience in the healthcare industry, able to write on a clinical/provider level as well as the ability to write content and copy across audiences (B2B and B2C), the ability to closely follow the Bind brand and style guidelines and be able to effectively collaborate with Marketing leadership as well a range of internal stakeholders across departments.

The individual will be uniquely skilled at creating content from a strategic, “big picture” perspective and generate engaging content that reflects the Bind story and voice, supporting various key success metrics and business priorities. Additionally, this individual will have exemplary editorial and proofing skills. The successful candidate will be an established marketing content generator recognized for their impact and results.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Ability to write both clinical copy and tell a brand story, demonstrating the ability to make the complex simple and compelling
  • Write content and copy across audience types: B2C, B2B, Member, Provider, Clinical
  • Well versed in crafting everything from website copy and sell sheets to thought leadership pieces and video scripts
  • Use content to drive reach, reputation, and revenue on a variety of digital platforms (blogs, websites, social media) and traditional outlets (PR, sponsored content, events, etc.)
  • Assist with content strategy development and story idea execution to deliver brand vision
  • Develop strategy to improve content delivery and promotion, at all digital and traditional touchpoints
  • Ability to develop customized materials for specific needs, upon request
  • Ability to translate voice principles to bring brand personality to life
  • Conduct periodic content audits to demonstrate opportunities and gaps in our content strategy
  • Administer and maintain digital asset management platform
  • Proof and editorial review new content and copy across wider Marketing needs
  • Update older content to meet ongoing content standards

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's Degree in English, Nursing or Medical field, Journalism, Communications or Marketing
  • 5+ years of experience writing, editing, and creating content
  • 5+ years of experience in health care content writing
  • 5+ years of experience in copywriting and presenting content
  • 5+ years of experience in handling and/or writing copy for marketing campaigns

Preferred Qualifications:

  • Excellent multitasking and organizational skills
  • Editorial mastery of AP Style and strong attention to detail
  • Good analytical abilities to spot patterns and trends in content marketing data
  • A creative problem solver who is nimble and flexible
  • Works well under pressure in a fast-paced digital/technical environment

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 5 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that’s second to none. This is no small opportunity. It's where you can do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

For more information on our Internal Job Posting Policy, [ Link removed ] - Click here to apply to Marketing Writer / Editor.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $53,300 to $95,100. The salary range for Connecticut / Nevada residents is $58,800 to $104,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: #RPO, Optum, UnitedHealth, UnitedHealth Group, WFH, Telecommute, Remote, Bind Benefits, Bind, Marketing Writer, Marketing Editor, #Green

Recommended Skills

  • Ap Stylebook
  • Advertising
  • Advertising Campaigns
  • Analytical
  • Attention To Detail
  • Auditing
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