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Field Marketing Manager - Remote
Ansys Waltham, MA (Remote) Full-Time
CB Est Salary: $69K - $160K/Year
Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better. Summary and Role Purpose The Field Marketing Manager will develop, manage and evolve marketing programs for the ANSYS regional sales teams. This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and ANSYS regional sales teams. The primary objective of the role is demand generation through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities. Key Duties and Responsibilities Plans demand generation marketing programs to grow sales pipeline for the sales organization Executes strategic global marketing campaigns and industry campaign s Identifies new tactics to connect with market across all personas including users, managers and executives Builds a community of customers, prospects and students through PR, social media, webinars and other digital tactics Nurtures existing leads through digital content, events and other persona appropriate marketing methods. Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads Creates and manage territory program budget; measures ROI of field marketing tactics through metrics analysis and reporting. Minimum Education/Certification Requirements and Experience Bachelor's degree required A minimum of 5 years of experience in B2B and/or Account-based marketing, specifically within the software or industrial equipment or ground transportation industry Proven ability to work closely and successfully with a sales organization Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns Experience with marketing automation systems to successfully run campaigns Ability to work very independently and collaborate with cross-functional teams Strong analytics, reporting, and written communication skills Rigorous attention to detail and focus on quality of deliverables Preferred Qualifications and Skills An MBA or other advanced degree is a plus. Experience in B2B and B2C demand generation environment preferred Ability to travel up to 25% Ability to earn trust through performance and relationship-building Prior experience working in a technical business setting with engineers or in engineering simulation is a plus ALIGNING YOUR VALUES TO OUR SOLUTIONS At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core: Customer Focus Results and Accountability Innovation Transparency and Integrity Mastery Inclusiveness Sense of Urgency Collaboration and Teamwork ENGINEERING YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics. At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines. Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 – finalist, and America’s Most Responsible Companies. For more information, please visit us at www.ansys.com We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team. Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity. #LI-remote
- Attention To Detail
- Data Analysis
- Demand Generation
- Ground Transportation
- Hardworking And Dedicated
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