VP of UP2U Operations (Automotive) near West Athens, CA
Create overall strategy to develop and advance great user experience throughout the entire process from vehicle design, development, manufacturing, marketing, service and operations.
Develop strategies and execute tactics for attracting new club members
Develop a loyalty program to promote high engagement, continuous contribution, ultimately achieve sales conversion of high-value users.
Create a user centered operation system throughout the entire user life-cycle from registration, vehicle owner to member, which demonstrates a passion for understanding customer needs, goals and pain points
Ability to work cross-functionally to connect UP2U team with each business, online to offline, to establish a User operation platform to improve user experience
Involve in the design of reference and advocacy programs among FF Community/Users
Build awareness of the Spire Club brand and story within the market through relational sales activities
Bachelor’s Degree o
Experience in CRM, big data, community operations and prior experience in improving customer relations
Technical knowledge of the latest digital marketing tools and channels including Salesforce and marketing platforms
Consumer electronic and Internet background is a plus
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