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- Hoffman Estates, IL 60179
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Sears Holdings Corp. • Hoffman Estates, IL
Posted 1 month ago
The Copywriter crafts the voice of experiences across Sears Holdings. This position is responsible for developing messaging platforms, brand guidelines and promotional language along with conceptual work to strengthen our leading Integrated Retail position. This position focuses on storytelling for multiple brands and enhanced customer experiences for in-store, social media, digital and traditional marketing channels. Individual will work with Creative Directors, Designers, Marketing Managers, Product/Account Managers and others to kick off projects, better understand scope of creative briefs and deliver ideas and messages that improve engagement, conversion and the overall customer experience. This position presents work and explains the strategic and creative thinking behind it. It dives into messages both experiential and promotional in nature. Ultimately, this position is responsible for creating stories to be translated into all channels that ladder up to brand standards and content strategy.
*Writes copy that aligns with best practices and brand standards by channel.
*Leads the research of business needs, consumer and/or pop culture trends that relate to the audience of particular brands and channels.
*Creates clear, concise, conversational, on-brand messages that inspire customers to follow specific calls to action in digital and print.
*Collaborates with designers to produce conceptual work under the direction of creative and brand leadership.
*Presents copy, concepts and ideas to clients and directors and acts upon that feedback to improve language, efficiency and effectiveness
* Taking the lead on style guides and messaging across seasonal or promotional campaigns.
*BS/BA degree in related field required or equivalent professional work related experience
*2-4 years related professional experience
* Social media experience a plus
*MS Office proficiency; from a design perspective, Adobe CS and Axure basic familiarity helpful.