The Vice President Marketing has responsibility for the development and execution of Weld-On’s global marketing strategy, a strategy that will support the goals of the division and lead to successful business and financial results. This executive will be a key member of the leadership team and provide the thought leadership, strategic direction and tactical implementation to transform Weld-On into a world-class marketing organization.
Key Responsibilities The Vice President Marketing must be a proven, highly effective leader with demonstrated business and team efficacy. With over 10 years of marketing, customer and product experience, and a deep knowledge of strategy development, the successful candidate will have proven experience in driving strategy, executing portfolio management and marketing/brand communications to deliver commercial success.
Develop and lead the strategic marketing direction for the division
Work with sales to validate strategic plans and build go-to-market strategies
Lead product and solution commercialization efforts that demonstrate success via measurable outcomes linked to financial and business objectives
Ensure that Voice of the Customer is heard and used in the development of solutions
Direct new product development activities that support strategic goals and contribute to our industry leadership position
Build business case and rationale for product development roadmap
Work with R&D to ensure alignment with priorities
Direct marketing communications and industry stewardship that maintain and grow the Weld-On brand image
Lead branding and customer experience initiatives, including marketing communications in the digital, social and event driven spaces
Protect the Weld-On trademark in all global markets
Develop highly motivated marketing/product teams that contribute to successful financial and business results
Develop customer based relationships with integrity, as well as business and technical efficiency, to deliver key business results
Become an expert in our customers, competitors and their products, both in the US and in key international markets
Prioritize and support market, customer, solution and product research
Champion the gathering, storage and use of market intelligence
Ten plus (10+) years product, marketing or strategic leadership in a B2B environment, including 5 years' experience in portfolio management, commercialization and product marketing
Bachelor’s degree or equivalent experience required. MBA or other advanced degree preferred.
Strong business analytical competency
Demonstrated ability to rapidly understand technical products and solutions and work with customers to drive adoption
Self-directed with a high sense of urgency
Targets breakthrough performance, not simply incremental gains
Demonstrated business acumen and a basic understanding of the P&L and balance sheet
Excellent people and relationship building skills, including the ability to effectively communicate with and influence senior leadership and customers
Direct staff leadership of a team, including establishing development plans, managing and tracking objectives and deliverables, and coaching for performance
Strong work ethic and ability to work both with teams and independently
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