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VP of Marketing

ExecuNet Fort Lauderdale Full-Time
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The Vice President, Marketing will help lead all aspects of product marketing with a focus on health supplements and lifestyle products, including strategy, budget, planning, operations, and execution.  The role will help determine the go-to-market strategy and partner with the leadership team to ensure the best possible service and effective communications to support customer acquisition and retention.  

Key Responsibilities

  • Provide recommendations and strategy for product development
  • Identify, interpret, and capitalize on market trends
  • Develop marketing strategies, tactics, and resources necessary to acquire and retain customers
  • Provide leadership in the execution of development of marketing programs
  • Provide leadership and support for the design, development, and implementation of products
  • Oversee and direct market research, competitor analysis, and customer service and retention processes and initiatives for all products across all channels; present analytics and recommendations to the executive team
  • Manage customer-facing forums which include media and digital business
  • Provide leadership and/or support the design, development, and implementation of products and services
  • Ensure all marketing communications are designed for customer acquisition and retention
  • Build, develop, and manage team members
  • Other duties as assigned

Qualifications

  • Bachelor's degree in business administration, marketing or related field required
  • Master of Business Administration a plus
  • 10 years of experience in marketing, at least 3 years in a senior leadership position
  • Experience in the dietary supplement industry preferred
  • Direct to consumer marketing

Competencies

  • Leadership
  • Strategic Thinking
  • Project Management
  • Financial Management
  • Customer/Client Focus
  • Organizational Skills
  • Problem Solving/Analysis
  • Technical Capacity
  • Learning Orientation
  • Presentation Skills
  • Teamwork Orientation

Physical Demands and Work Environment

While performing duties of the job, the incumbent is occasionally required to:

  • Travel is primarily local during the business day, although out-of-town travel up to 50% is possible
  • Operate in a professional office environment
  • Constantly use work-related equipment
  • To use hands and fingers to handle or feel objects, tools, or controls
  • Occasionally lift and/or move up to 25 pounds
  • To sit for long periods of time (up to 10 hours per day)
  • To lift files, open filing cabinets and bend or stand as necessary. 
  • Ability to work a regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands
 

Recommended skills

Market Research
Marketing Communications
Competitor Analysis
Marketing Strategies
Presentations
Scheduling

Location

CareerBuilder Estimated Salary

Based on Job Title, Location and Skills
$120K
Below Avg. Average Above Avg.
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Job ID: 587966

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