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Automotive Digital Account Manager at Sinclair Broadcast Group

Automotive Digital Account Manager

Sinclair Broadcast Group Cockeysville, MD Full-Time
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Sinclair Digital Group is looking for an experienced Digital Account Manager with expertise in the operations and marketing of auto dealerships to become a subject matter expert for our Drive Auto team. The person in this position will become an integral part of our company-wide sales initiative focused on the tier 3 auto business. We are looking for a strategic communicator with a proven record of using data and category knowledge to maintain and grow client relationships in this highly competitive vertical.  The winning candidate will quickly gain expertise into internal systems, processes, and business review tools.  With intimate involvement in all post sale servicing efforts, they will proactively monitor existing campaigns/partnerships, be a leader in resolving and managing campaign and client relationship issues and communicate with appropriate stakeholders to ensure strong retention of existing business.  The ability to create and maintain solid business partnerships will be keys to success.  If you’re an industry leader, we’re interested in talking to you.

 Specific Duties include:

  • Collaborating with sales teams and clients on campaign development, optimization and strategy

  •  Identify conflict, and demonstrate and ability to problem solve and support client campaign crisis management

  •  Work proactively to retain lapsing accounts, build retention plans and prevent client churn

  •  Maintain consistent presence providing white glove service to sales teams and clients, while growing revenue by identifying upsell opportunities

  •  Act as support layer for technology and process training and education

  •  Proactively audit marketing campaign performance, identifying and communicating both successes and challenges

  •  Work with research team to deliver industry insights and context to sales team

  •  Monitor dealer technology usage and execute re-engagement process when necessary

  •  Work closely with sales management and corporate staff to ensure coordination and cooperation in support of sales and operations

  •  Partner with sales team to provide business review support

  • Perform other related duties as assigned


  •  Bachelor’s Degree

  •  3-5 years of experience in traditional and/or digital media marketing

  •  2 years of experience in senior level client relationships

  •  Must have advanced knowledge of digital marketing products such as outreach, social and search advertising

  •  Experience maintaining strong client relationships

  •  Familiar with auto dealership landscape and business drivers

  •  Process oriented, organized and excel at multi-tasking

  •  Strong written and oral communication skills

  •  Creative and entrepreneurial thinker

  • Must be solutions oriented


Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


About Us


Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!


About the Team


The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: 100% company-paid life and disability, 401K match, employee stock plan, education reimbursement, and the ability to design your own comprehensive benefit package to suit you and your family’s every need. Ready to be part of a winning team? Let’s talk.



Recommended skills

Sales Management
Retention Management
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