Job title: Digital Copywriter
Durtion : 3+ Months Contract
Location : LOuisville, KY or Chicago, IL
SHORT TERM ASSIGNMENT WITH OPPORTUNITY TO BE EXTENDED OR GO PERM BUT CANNOT BE GUARANTEED
Location: Louisville, KY or Chicago, IL
*Due to COVID-19, candidate will WAH until Humana facilities re-open. Candidate will be required to be onsite daily in either Chicago, IL or Louisville, KY once the Humana facilities re-open.
Please provide 3 samples or a link to a portfolio site to demonstrate experience related to the job description.
Some additional skills sets the Hiring Leader is seeking:
Experience translating clinically-focused content into member friendly language
Experience writing copy that drives behavior change, e.g. persuasive copy based on member type
Experience creating modular content systems for dynamic content on audience type
Experience writing UI/microcopy
Are you an excellent writer with expertise in digital content? Humana is looking a Digital Copywriter who is passionate about creating great content and thrives in a fast-paced environment where your work helps improve peoples lives.
Humana is committed to investing in innovative digital experiences that improve our customers quality of life and interaction with us. The Digital Copywriter is integral to achieving this goal by creating excellent content for Humanas web and mobile channels. In this role, you will work with a team of experts and help write new content and revise existing content that is clear, concise, engaging, relevant, persuasive and consistent.
You will work closely with stakeholders from all areas of the business and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help create content so that it can be delivered at the right time to the right audience including consumers, members, providers, employers and agents/brokers.
The Digital Copywriter is assigned to an agile team within Core Digital Solutions at Humana. These teams create and maintain content across Humana web properties in alignment with corporate and digital style guides and in compliance with National Association of Insurance Commissioners regulations. The copywriter is responsible for creating digital content in alignment with digital content strategy and multiple complex business goals.
The Digital Copywriter:
Creates copy that:
o meets business requirements and objectives
o is useful and relevant to targeted digital audiences
o is compliant, SEO optimized, reusable across digital properties, consistent in style and tone, and aligned with brand and marketing messaging
o is aligned with design and in sync with related deliverables
o meets legal and compliance requirements
Assists with creation and maintenance of content standards, including library of common reusable content
Works closely with other project team members, including other copywriters, content strategists, visual designers, interaction designers and business analysts
Works collaboratively and cohesively across teams to gather information in a complex environment with multiple stakeholders and reviews
Has the ability to receive feedback professionally and respond accordingly in a positive, productive and, as needed, proactive way that produces excellent digital content
Possesses the ability and confidence to negotiate diplomatically to achieve the most effective digital content Collaborates with web content strategy experts to execute strategy into the content creation
Excellent fact-gathering and writing ability, with proven record of accuracy and adherence to style and grammar
Experience writing digital content and knowledge of best practices
Familiarity with software development processes (e.g., waterfall, agile)
Knack for juggling several projects, managing time efficiently and prioritizing appropriately
Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams
Passion for sharing information and helping others be successful
Focused on team success rather than individual success
Approachable, respectful, open, transparent and easy to work with even in stressful situations
Ability to be self-aware, receive feedback and continually improve
Ability to produce clarity when confronted with unclear situations
At least 3 years of digital content writing experience
Bachelor's degree in English, Journalism, Communication, Marketing or similar field
Proven expertise in grammar and style adherence
Ability to be flexible in a dynamic environment where priorities and processes evolve
Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
Familiarity with Search Engine Marketing and Optimization strategies
Familiarity with content management systems
Self-starter who takes initiative and ownership
Excellent verbal, written and presentation skills
Conversant and comfortable with principles of digital design, writing and editing
Proficient with: Microsoft Office, SharePoint
Experience in insurance, wellness and/or healthcare and/or regulated industries. Experience with legal and compliance review of content. Experience in an Agile environment.
- Agile Methodology
- Business Requirements
- Content Creation
- Content Management