Icon hamburger
US
What job do you want?
Apply to this job.
Think you're the perfect candidate?
Apply Now
Thumsup

You’re being taken to an external site to apply.

Enter your email below to receive job recommendations for similar positions.
I2w3h06kstqp5r3t8vw

AVP, Customer Acquisition – Digital Media

CIT GROUP INC. Pasadena Full-Time
Apply Now
Overview

Founded in 1908, CIT (NYSE: CIT) is a leading national bank empowering businesses and personal savers with the financial agility to navigate their goals. We believe in helping customers turn their ideas into outcomes. Whether those customers are building a business or building their savings, CIT has the experience and agility to empower them to achieve their goals. At CIT, how we do business is just as important as what we do. Our social responsibility programs focus on driving financial and personal empowerment, supporting the environment and advancing wellness. CIT contributes to communities where we live, work and do business through charitable donations, community investments and employee volunteerism.

Responsibilities

The AVP, Digital Acquisition will be responsible for supporting planning, execution, optimization and reporting of CIT Bank's acquisition campaigns and media programs across digital platforms.

Key responsibilities:
  • Support and contribute to audience segmentation strategy for new and existing customers
  • Daily analysis, optimization, and execution of acquisition targeting tactics inclusive of bid adjustment and budget management.
  • Developing best practices for acquisition execution and driving efficiency
  • Performance of multiple affiliates in generation of acquisition dollars
  • Work with banking services product comparison websites to promote bank's products at the most efficient cost
  • Collaboration of online-to-offline measurement efforts with internal analytics teams and platform partners.
  • Forecast program performance and manage expenses with a high degree of accuracy
  • Collect and analyze data, identify trends and proactively communicate insights ensuring positive KPIs
  • Collaborate with internal and external partners to maximize the value of programmatic paid acquisition social programs.
  • Support the identification, evaluation, execution and development of new affiliate opportunities and technologies
  • Develop and maintain a testing plan to maximize acquisition investment value and traffic.
  • Maintain strong knowledge of digital, retail and competitive trends.
  • Always keeping abreast of new digital/social technology/tools/platforms best practices and successful strategies


Qualifications

Qualifications:
  • Digital Advertising and Marketing: 3+ years (Required)
  • Financial Services experience - 3+ years (Desired)
  • Expertise with customer acquisition, development of pixel strategies, and custom audience builds
  • Knowledge of Google Adwords; GDN; programmatic advertising; digital display, native, and social media advertising
  • Experience with SEO/SEM, PPC

#LI-AR1

 

Recommended skills

Pay Per Click
Google Ad Words
Search Engine Marketing
Search Engine Optimization
Advertising
Analytics
Apply to this job.
Think you're the perfect candidate?
Apply Now

Help us improve CareerBuilder by providing feedback about this job: Report this job

Report this Job

Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to our Trust and Site Security Team

Job ID: 31228

CAREERBUILDER TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.