Director of Demand Gen
Concentrix is seeking an experience Director of Demand Gen to develop and execute strategies and drive demand generation around the brand as well as the companys solutions and services across all marketing channels.
This position requires the ability to conceptualize, strategize, plan, and implement proven fundamental brand, product marketing, social/digital, and content marketing practices and seek ways to innovate with new ideas. It is essential that the successful candidate be able to quickly establish rapport, credibility, trust, and respect with peers, subordinates, business partners, and management teams across the business and globe. This role will report to VP of Marketing and will work closely with VP of Lead Generation.
Work in partnership with brand and business units to align marketing priorities to business goals and go-to-market strategy
Lead the development and activation of a multi- channel strategy
Collaborate with other marketing groups to integrate messaging, strategy, and content development for external communications
Manage, track and report campaign results and business impact; optimize programs and spend to maximize ROI
Define appropriate KPIs based on program focus
Ensure materials adhere to CNX identity, marketing guidelines and trademark requirements
Evaluate and recommend Martech stack and serve as a collaborator between Sales Ops and IT on system integration efforts (Salesforce, Marketo)
Responsible for campaign spend, including detailed recommendations, recaps, opportunities for the future and precise spending tracking
Understand and recommend opportunities with the greatest ROI that achieve business objectives
Collaborate across internal functions to ensure timely and accurate completion of projects
Project manage to meet timelines, budget, and review/approval requirements
Work with VP of Lead Gen and Business Development Reps on process and implementation of lead management and handoff including ensuring lead activities are progressed and data is clean and accurate in Salesforce
Desired Skills and Experience:
Proven experience in strategic marketing at both the enterprise/brand and product portfolio level; expert at delivering tailored messaging to a range of audiences and markets.
Salesforce and Marketo experience required/ Salesloft and 6Sense experience highly preferred
Experience of working across the marketing mix
Ability to flow seamlessly from strategy to execution, driving vision and commanding a deep understanding of tactical day-to-day.
Possess a strong curiosity and passion for continually learning about the business and customer and uncovering new means to reach, engage and influence
Ability to collaborate cross functionally/globally to drive business strategies and initiatives
Ability to synthesize information to develop understanding of key insights
An effective people manager that can lead and work with team members of varying degrees of experiences to rally and achieve common goal.
- 8+ years experience in a head of role, or similar, and be used to managing multiple projects at one time.
USA, CA, Work-at-Home
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Were a company like no other. We are fanatical about our staff and are constantly helping them grow and achieve their career goals. We are a global workplace that offers YOU infinite possibilities!
In a world full of average, we stand out. We believe experience is everything. Period. To achieve outstanding results, were disrupting the market by being absolutely obsessed with making our clients businesses better. We bring together the brightest and most creative minds in business, cutting-edge technology solutions, proven design thinking expertise and exceptional customer experience centers. Our clients notice the difference too in increased customer loyalty, improved business performance and differentiation in their markets. As a diverse, global organization, we have unconventionally fresh ideas and deliver extraordinary customer experiences for more than 450 of the worlds best brands. Concentrix. A passionate company powered by passionate people.
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- Business Development
- Business Planning
- Business Strategies
- Content Creation