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Job Requirements of Marketing/Proposal Manager:
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Employment Type:
Full-Time
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Location:
West Palm Beach, FL (Onsite)
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Marketing/Proposal Manager
MARKETING MANAGER JOB DESCRIPTION
SLED-Specific Marketing and Business Development Responsibilities
- Seek and identify business opportunities for the firm; primarily in the State and Local Government and Educational market segments; present findings to leadership
- Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership
- Build relationships with clients, teaming partners, and community influencers inside and outside the firm
- Track business development opportunities
- Develop pursuit plans and client outreach activities ahead of RFP release
- Research and gather information on potential clients and projects
- Oversee and assist in development of CRM and content management systems
- Schedule and meet with new/existing clients to discover pursuit information and details
- Manage firm leadership schedules to maintain regular client interactions
- Establish and develop pursuit planning documents
- Develop qualification, proposal, and presentation messaging and content
- Lead presentation preparation efforts
- Lead quality control efforts for business development processes
- Develop and maintain strong professional network
- Participate in client organizations
- Work with technical staff to develop proposals and scopes of work and estimate fees
- Monitor legislative and/or regulatory activities that could affect the need for services
- Assist in identifying, interviewing, hiring, onboarding, and training marketing team to include Marketing Coordinator
- Cover Marketing Coordinator responsibilities and/or supervise Marketing Coordinator to cover
General Marketing Responsibilities
- Conduct a marketing audit and present findings to leadership
- Participate in strategic planning in collaboration with firm leadership
- Participate in creation of the marketing plan and budget
- Manage implementation of the firm’s marketing plan in conjunction with the corporate mission
- Assist leadership team in developing and driving strategic initiatives forward
- Collaborate with business development team to initiate, develop, and manage contact with current clients
- Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity
- Collaborate with business development team to develop and execute pursuit planning activities to win new business, assist in selecting presentation team
- Develop branded presentations with targeted messaging
- Conduct post-presentation debriefing internally and with the prospective client
- Analyze and interpret results of client perception surveys and satisfaction studies; present findings to leadership
- Represent the firm to clients, peer organizations, and business associates
- Manage development and ongoing implementation of corporate brand
- Develop initiatives and thought leadership content for collateral materials, website, blogs, media, print, video, and virtual site tours based on marketing plan strategies
- Manage firm’s public relations, and generate publicity for the firm
- Manage development of innovative promotions to connect with target audience
- Manage trade show and special event planning, execution, and follow up
- Interview technical team for project content and stories
- Write articles, case studies, and white papers
- Oversee storyboarding for professional photography and videography
- Assist in identifying metrics to track strategic initiatives and marketing success; present findings to leadership
- Manage marketing staff, including training for marketing and seller-doers
- Maintain internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts
- Manage marketing expenditures to ensure consistency with the budget
- Mentor others in business/social etiquette and protocol
- Manage quality control for all marketing deliverables
- Manage selection and implementation of marketing vendors and consultants, including videographers
- Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ABC, ULI, PWC, and others
Capabilities
- Persistent and follows through consistently
- Excellent organization skills
- Excellent writing and proofreading ability
- Monitor and understand trends in marketing theory and practice
- Working knowledge of A/E/C terminology and project delivery methods
- Knowledge of firm’s practice, clientele, goals, policies, and procedures
- Effective mentoring/teaching abilities and leadership/managerial skills
- Strong time-management and organizational skills
- Quality control
- Attention to detail
- Commitment to excellence
- Ability to prioritize
- Embrace technology and ever-advancing communications and organizational tools
Education/Certification Requirements
- Bachelor’s degree with 4 to 7 years of experience recommended
- Without a degree, 6 to 10 years of relevant A/E/C experience required
- Recommended: CPSM certification (or pursuit of certification)
Career Path
- Marketing Director, Vice President, CMO
Job Requirements
- Travel to events within 2+ hour radius of office with occasional overnight stay required
- Lifting to set up at trade shows and the like
- Standing at trade shows, networking events, presentations, etc.
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Recommended Skills
- Attention To Detail
- Auditing
- Business Development
- Coaching And Mentoring
- Communication
- Content Management
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