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VP Product Marketing at CDK Global

VP Product Marketing

CDK Global San Jose, CA Full-Time
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Accelerate Your Career

Drive global technology

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  

Position Summary

CDK is changing the way we think about Product Marketing.  As the Vice President of Product Marketing, you will play a very central and foundational role at the intersection of the company's Product, Engineering, and Sales teams.

You will be responsible for driving product marketing strategy, brand and product messaging, positioning and sales content development for CDK’s enterprise business. You’ll work closely with Sales, Product and Engineering leaders and other key stakeholders to develop long range marketing strategies and current quarter / current year initiatives, product launches, and programs to enable the business to deliver against aggressive revenue growth targets and performance objectives. The VP, Product Marketing will lead an aggressive, growth-oriented marketing organization that drives compelling competitive differentiation, and that raises awareness of CDK’s leadership across the entire automotive business.  In addition to elevating the Product Marketing strategy, you’ll own all aspects of our Marketing organization including martech, branding, content strategy, creative, and events.

Position Responsibilities & Essential functions

  • Define and execute marketing strategies to support CDK’s overall strategies and business objectives, with a primary focus on product and solutions marketing.
  • Work cross functionally with leadership to establish a roadmap for driving revenue growth through strategic business planning.  Develop strong partnerships with Product, Engineering, Sales, and P&L Leadership.
  • Lead a high-performing, collaborative team of marketers across product marketing, brand, communications, content, and market research.  Drive vision and oversee efforts across these functions.
  • Create and implement innovative GTM campaigns in partnership with Product and Sales.
  • Serve as thought leader and evangelist of our products (blogging, social media, speaking)
  • Lead the overall planning, development and alignment of CDK’s external presence and brand across our products.
  • Manage and develop external agency partnerships and vendor relationships.
  • Prioritize and manage marketing budgets. 

Qualifications & Job Requirements

  • Bachelor’s degree in relevant discipline (i.e, marketing, communications, business) required; advanced degree in marketing or business (MBA) preferred.
  • 8 plus years’ experience in a senior marketing leadership role
  • Proven track record of delivering enterprise wide product marketing strategy
  • 10 plus years’ experience in hands on marketing B2B and SaaS.
  • Demonstrated track record of driving growth and achieving business results.
  • Demonstrated experience in developing efficient strategies and business plans in product marketing.
  • Thorough knowledge of marketing principles, brand, product and service management.
  • Superb analytical and creative skills.
  • Outstanding written and oral communication and interpersonal skills.
  • Strong business acumen.


  • Experience in the technology sector, particularly automotive software, strongly preferred.

CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  


Recommended skills

Market Research
Marketing Strategies
Product Marketing
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