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Senior Director, Digital Commerce Strategy & Planning - Photo at Walgreens

Senior Director, Digital Commerce Strategy & Planning - Photo

Walgreens Chicago, IL (Onsite) Full-Time
**Job Description:**

The Senior Director, Digital Strategy & Planning is responsible for defining, developing, and overseeing the implementation of strategies and programs related to digital/photo planning and analysis, digital promotional effectiveness and site optimization, and merchandising programs. Aligns strategic roadmaps for key merchandising initiatives with enterprise priorities, while ensuring buy-in from key stakeholders. Responsible for defining the short and long term financial goals and budgets for the Digital Strategic Planning & Analysis area. Leads the Profit & Loss (P&L) review process with Finance and executes forecasts that accurately predict sales, customer acquisition costs and other key metrics. Outcomes directed have a significant impact on the organization's short- and long-term results, specific customers and/or partners. Decisions have significant impact on the organization.

**Job Responsibilities :**

+ Defines financial goals, leads the P&L review process and budget/forecast creation, while ensuring alignment with enterprise strategies.

+ Leads digital business to exceed sales and margin plans; provides direction on sales / profit and approves spend.

+ Defines, develops, and oversees the implementation of strategies and programs related to digital/photo planning and analysis, digital promotional effectiveness and site optimization, and merchandising. Ensures a seamless experience for customers online and in store.

+ Defines priorities for digital business, promotional functionality and key category programs, while ensuring achievable and measurable action plans.

+ Develops strategic plans to achieve goals and support company objectives, including pricing, promo, assortment, supplier funding, and marketing strategies as well as inventory position.

+ Envisions and provides high level direction on the strategic analysis related to overall performance, category trends, and customer insights; oversees overall reporting and root cause analysis related to digital business.

+ Directs analysis related to promotion optimization and effectiveness of digital promotions and vehicles.

+ Guides advanced data needs for digital business and ensures reporting / analytic infrastructure in place.

+ Plans promotions and campaign themes across multiple digital channels, including onsite and in email and guides decisions on how themes and promotions come to life online and in creative assets.

+ Influences cross functional teams on placements and marketing of store promotions in digital channels, as well as instore experience around digital promotional vehicles.

+ Accountable for website A/B testing strategy and monetization partnerships.

+ Accountable for planning of promotions and campaign themes across multiple digital channels, including onsite and in email. Oversees intake, coordination, and execution of supplier funded digital campaigns onsite.

+ Responsible for key programs that cross digital and instore, including In store Online Ordering, Ship to Store, and Same Day Delivery; defines roadmap priorities, builds business cases, and measures results; works closely with store operations to drive communication and execution in store.

+ Defines priorities to bring key category programs to life online to tie in with store experience.

+ Ensures the ongoing training and development of direct reports. Develops and mentors staff through on boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.

An Equal Opportunity Employer, including disability/veterans

About Walgreens Boots Alliance

Walgreens Boots Alliance Nasdaq: WBA is a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high quality care. With more than 170 years of trusted healthcare heritage and innovation in community pharmacy, the company is meeting customers and patients needs through its convenient retail locations, digital platforms and health and beauty products.

Including equity method investments, WBA has a presence in more than 25 countries, employs more than 450,000 people and has more than 21,000 stores.

WBA's purpose is to help people across the world lead healthier and happier lives. The company is proud of its contributions to healthy communities, a healthy planet, an inclusive workplace and a sustainable marketplace. WBA is a participant of the United Nations Global Compact and adheres to its principles based approach to responsible business.

WBA is included in FORTUNE's 2021 list of the World's Most Admired Companies. This is the 28th consecutive year that WBA or its predecessor company, Walgreen Co., has been named to the list.

More company information is available at

**Job ID:** 1062842BR

**Title:** Senior Director, Digital Commerce Strategy & Planning - Photo

**Company Indicator:** Walgreens

**Employment Type:**

**Job Function:** Merchandising/Procurement

**Full Store Address:** 433 W VAN BUREN STREET,CHICAGO,IL 60607

**Full District Office Address:** 433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2

**External Basic Qualifications:**

+ Bachelor's degree and at least 8 years of digital merchandising/merchandising operations experience OR a high school diploma/GED and at least 11 years of digital merchandising/merchandising operations experience.

+ Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level.

+ Experience developing and communicating strategic initiatives that align with business goals and budget.

+ Experience identifying operational issues, recommending, and implementing strategies to resolve problems.

+ Experience leading cross functional teams in a matrix organization.

+ Experience interacting and influencing others, including the executive level.

+ At least 5 years of experience contributing to financial decisions in the workplace.

+ At least 5 years of direct leadership, indirect leadership and/or cross functional team leadership.

+ Willing to travel up to/at least 15% of the time for business purposes (within state and out of state).

**Preferred Qualifications:**

+ Master's degree / MBA.

+ Knowledge of retail technology trends.

+ Experience participating or leading financial forecasting, budgeting, financial model development processes.



Recommended Skills

  • A/B Testing
  • Analytical
  • Campaigns
  • Coaching And Mentoring
  • Customer Acquisition
  • Finance
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