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VP of Marketing

FRG Technology Consulting Bellevue Full-Time
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My client, a leader in SaaS employee engagement, is looking to hire their next VP of Marketing to lead all efforts in their marketing team. The right applicant will be responsible for all aspects of marketing including, demand generation, branding, content, PR, advertising, email marketing, value propositioning and go-to-market strategy. The VP will also be expected to bring their experience and ideas to define new markets and position the business for overall success.

Responsibilities:

  • You will refine go-to-market strategy in order to maximize growth and opportunity
  • You define and communicate value to key stakeholders
  • You will be the expert of vertical markets, buyers and their behaviors, as well as in competitive landscapes
  • You will provide guidance, insight and knowledge on market trends
  • Align sales, product and customer success teams to understand needs and ensure strategy is in line with their goals
  • You will collaborate with stakeholders to build out the integrated marketing and communications strategy to support the business in order for engagement and sales to increase
  • You will drive content creation, assets, and tools such as: sales presentation, ROI, whitepapers, blogs, leadership events, webinars etc.
  • Develop the framework for messaging and content, align delivery with the overall marketing and business objectives
  • Continuously improve web strategy - development and management of SEO/SEM and social media
  • Provide leadership, support and mentorship to the marketing team
  • Manage and forecast budgets and spending to ensure the funds are effectively deployed
  • Review and manage marketing tools

Experience:

  • 5+ years of experience in the SaaS, HR or B2B enterprise space
  • Proven record of overachieving strategic initiatives in a fast growing evangelical market
  • Experience across core marketing functions (demand generation, content marketing, SEO, product marketing, communications and brand development
  • Analytical mindset and understanding of marketing forensics
  • EXPERT DATA ANALYSIS AND REPORTING
  • Understand the relationship that product, sales and marketing teams have
  • Being metric driven to prove results
  • Must be able to convert market analysis into actionable recommendations and planning
  • Hungry to excel and self-driven
  • Bachelor's in business, communications or related fields

This role is for those that believe in rewarding performance and those who are top performers that are not afraid to go above and beyond. This unique position is for the energetic leader that is a visionary and is able to bring that vision to realty in this fast growing business.

EOE.

 

Recommended skills

Brand Management
Content Creation
Email Marketing
Advertising
Integrated Marketing Communications
Branding

Location

CareerBuilder Estimated Salary

Based on Job Title, Location and Skills
$130K
Below Avg. Average Above Avg.
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