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VP of Performance Marketing

ExecuNet Los Angeles Full-Time
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We are looking for a Vice President of Performance Marketing to run and grow a profitable Company business within our Digital Services vertical. This role will have a core focus on developing and executing the digital strategy for a massive digital media budget to accelerate the business’ growth. In this role, you’ll manage one of our largest and most strategic partnerships for a top Fortune 500 company within the subscription services space. You’ll have a dedicated team comprised of media associates, designers, content writers, and engineers to develop custom solutions to drive step-change growth. You’ll also be responsible for leading a lot of digital media innovation within Company. We put big company resources behind fast growing and agile smaller businesses, giving our leaders the unique opportunity to behave entrepreneurially without having to be entrepreneurs.

What You’ll Do

  • As a digital GM, you’ll develop and lead teams including digital marketing, creative, and technology.
  • Responsible for the optimization of the media strategy managing a $50M media budget across digital channels, including SEM, Display, Native, and Social.
  • In addition to leading the internal team, you’ll be responsible for building and growing a strategic partnership with a Fortune 500 company.
  • Leading and defining the creative iteration process with internal and external stakeholders from creative conception to execution.
  • Brainstorm, validate, test and refine customer acquisition initiatives to ensure ongoing improvements.
  • Own and make critical decisions regarding operational responsibilities for a rapidly growing business including full P&L management, people operations, and partnership management.

What We're Looking For:

  • 8-10+ years of experience in Digital Marketing, Marketing Operations and/or Acquisition Marketing. Experience within the OTT, Content, or Gaming industry is a plus.
  • A Bachelor’s degree in an analytically oriented discipline (e.g. business, economics, statistics, mathematics, marketing, etc.) or technology-oriented degree – MBA is a plus.
  • Deep expertise in SEM (Paid Search), Paid Social Media (Facebook, Instagram, Snap, etc.), Content Marketing, Display, Native and Email with the ability to set best practices and hold teams accountable.
  • Demonstrated success leading high-performance digital teams in a hyper-growth environment.
  • Desire to work hands-on in a performance based, analytically driven, fast-paced environment, while also working, collaborating, and providing strategic directions across various technical and creative teams.
  • Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels.
  • Strong business acumen and proven leadership skills; experience leading day-to-day relationships with C-Level external partners, including Google and Facebook
 

Recommended skills

Digital Marketing
Social Media
Content Marketing
Business Acumen
Customer Acquisition Management
Creativity
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Job ID: 590249

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