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Channel Marketing Manager at Spectrum Brands Inc.

Channel Marketing Manager

Spectrum Brands Inc. Lake Forest, CA (Onsite) Full-Time
Division Information

The Hardware and Home Improvement (HHI) division of Spectrum Brands, located in Orange County, CA, is a major manufacturer and supplier of residential locksets, residential builders\' hardware, faucets, and commercial locksets and doors, with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™, EZSET®, and Tell. We have a history and reputation of blending trend-leading designs with game-changing innovation to deliver an exceptional consumer experience, earning #1 market share on most of our lines. If you're passionate about home improvement-and maybe have a pin board or two of design ideas on your favorite app-this may be a great place for you.

Job Summary

The Channel Marketing Manager is responsible for the complete management of our Hardware portfolios (National Hardware and Reliabilt) across all channels, inclusive of omni-channel aspects of a retailers business. Acting as a "hub" among multiple functional areas, you\'ll co-develop merchandising, in-store promotion strategies, online promotion strategies, portfolio mix management, co-marketing partnerships with Sales Management and Marketing. This is your opportunity to influence the direction of one of the largest brands in this market within one of the largest Big Box outlets, along with regional customers. Help develop strategies and new ways of working in rapid growth areas of DIY Home Improvement, consumer segmentation, targeting, data driven marketing, and integrated campaigns. We are looking for thought leaders with great execution capabilities who want to own a significant piece of this business.

Primary Duties & Responsibilities

(70%) Develop and execute Channel Marketing strategies

* Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising assets, merchandising programs, tradeshows, and collateral print material for partners.
* Analyze POS for trends and opportunity to drive market growth at retail.
* Serve as the communication conduit between key account sales leaders and different internal functions.
* Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with retailers.
* Lead cross functional teams in developing store merchandising, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users in the retail aisle.
* Work closely with Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, line reviews, research and competitive intelligence

(20%) Channel Management

* Manages outside vendors as required for development in delivery of packaging and merchandising materials
* Collaborate with digital teams on functionality and content on retailer websites through established vendor portals
* Coordinate customer line reviews. Work with insights and product team with market research, mix analysis, and competitive insight during this process.
* Manage POG software platform updates related to New Products, Obsolescence, and Sku Expansions with partners

(10%) Business processes

* Drive profitability through process improvement through merchandising refreshes and promotion strategies.
* Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals
* Manage annual budget, monthly forecasting and marketing purchase order process
* Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

Education and Experience Profile

* A bachelor\'s degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.
* 5- 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio.
* Experience with "Trade," "MRO," "COOP," "Big Box" or mass merchant retailers is a bonus

Required Skills

* Practiced strategic thinking and planning capability and experience
* Adept at synthesizing complex issues and input into succinct summaries and action plans
* Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
* Advanced interpersonal talents and excellent written and verbal communication skills
* Ability to work with diverse multi-national teams effectively
* Solid merchandising sense and problem-solving skills
* Project Management experience within a milestone driven organization
* Strong financial acumen including solid P&L experience
* Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
* Solid MS Office skills including Teams, Excel, Word and PowerPoint
* The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Work Environment

* Open to travel as needed. Up to 25% of the role.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.


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