Marketing Manager

Our client, a global company that provides risk, security, medical assessment, technology and workforce solutions to organizations across most industries on a global and national scale. They are seeking a Marketing Manager to join their team!

$125,000 – $140,000+ annual performance bonus

Marketing Manager is a newly created position within a smaller division of global company; Looking for a Manager to focus on key growth areas across digital, channel growth, lead generation, US campaign intelligence and delivery, and ensuring brand messaging is consistent on a national level for brand recognition and awareness.

• Ideating and delivering brand campaigns that drive lead generation, database CRM growth, identifying and implementing digital, print, and in-person best practices and opportunities to maximize ROI
• Conduct key research and analysis (business, markets, verticals, competitors, etc.)
• Manage content creation across integrated marketing channels — digital, video, print
• Provide recommendations for lead generation through campaigns and identifying network events & conferences to maximize brand awareness
• Ensure alignment on branding and ensure all national marketing materials and communication adhere to global corporate identity
• Lead development and execution of lead generation, database/CRM growth utilization, and brand awareness across all digital channels through execution
• Conceptualize new ideas and identify key marketing channels through market research and evaluate best approach from a market and financial standpoint, and project manage digital initiatives
• Perform regular marketing performance tracking analysis and integrate recommendations into the design phase through delivery as part of continuous improvement process to maximize ROI
• Develop tools and reports to track progress on marketing activities as per marketing strategic plans against KPI metrics targets
• Perform A/B tests to improve success and ROI on digital campaigns

• 5 years of experience in a marketing role, preferably in a B2B environment
• Proven track record of developing and executing a Go-To-Market (GTM) strategy
• Experience in a fast-moving organization where a flexible, energetic approach is essential; global setting experience ideal
• Proven experience in digital marketing from ideation through tactical execution, and ability to identify and implement best practices knowledge
• Software: Microsoft Office, Salesforce Cloud, and Eloqua or similar platforms

• Qualification in marketing, communications, IT, media and/or related discipline

• Medical, Dental, and Vision
• 401k match
• Vacation/PTO and more!