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  • Boston, MA

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Director - Marketing and Branding

Vangst • Boston, MA

Posted 10 hours ago

Job Snapshot

Full-Time
Other Great Industries
Marketing

Job Description

Our ideal candidate will have a successful track record of building consumer brands through the successful implementation of in-store marketing tactics and campaigns within the cannabis industry. This person not only has a strategic mindset to devise impactful in-store programs, but also has the operational prowess to execute these ideas in close coordination with our Client’s internal sales force and the company’s retail and brand partners.

Role Responsibilities

  • Develop our Client’s overall channel marketing strategy to amplify the overall brand positioning across the Dispensary channel
  • Plan and execute scalable visual merchandising and promotional programs for Dispensary partners, including POS fixtures, marketing collateral and salesperson incentive programs
  • Oversee wholesale marketing efforts with current and future partnerships to ensure consistent messaging
  • Build retail marketing kits to support internal sales team including guides for store set-up
  • Work across marketing, sales and product teams to define key priorities, customer targets and go-to-market strategies to achieve annual goals
  • Serve as point person managing communication and project flow with internal teams and outside vendors, agencies and brand partners where applicable
  • Develop and own the channel marketing budget
  • Deliver well written project briefs, actionable calendars, and timely results reporting (including ROI analyses) for all projects and communicate all to internal stakeholders
  • Build and maintain relationships with vendors to secure promotional opportunities
  • Develop and implement retail and sales promotions in collaboration with vendors
  • Create and maintain promotional calendar
  • Define objectives, strategy, rationale and KPIs for all promotions
  • Communicate promotions to all staff and ensure that details of the offers are executed properly
  • Keep up with trends and products as well as exercises a working knowledge of competition
  • Identifies, builds, and executes brand building marketing initiatives to gain market share and improve sales
  • Manage relationships with print publications, ad schedules and budgets
  • Periodically provide content for blogs, SEO and newsletters
  • Other duties as assigned by the Management Team

Qualifications

  • 10 years experience in retail marketing (channel marketing, shopper marketing and/or visual merchandising) to include experience within the cannabis industry
  • Experience rolling out in-store displays and marketing tools and an appreciation for the importance they play in an emerging consumer category
  • Proven track record of developing and executing scalable retail marketing programs
  • Must have the ability to use analytical rigor and data to support recommendations (ROI and payback analysis, volume and spending projections) and build/track channel marketing budget
  • Cannabis marketing experience required
Job ID: m38x4c37mgmzhx4d18aq4n6oda
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