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Brand Manager at Bimbo Bakeries USA

Brand Manager

Bimbo Bakeries USA Horsham, PA Full-Time
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

This position is located remotely.

We are seeking an experienced CPG Brand Manager who is passionate about driving brand growth and is in-tune and experienced with current Marketing trends to expand a major strategic Bimbo Bakeries USA brand/Category – Entenmann’s® Sweet Baked Goods.   Along with these duties, the position will be responsible for coordinating initiatives across business units and customer teams and function as a liaison between the Entenmann’s Marketing team and the Shopper-Marketing, Innovation, Consumer Research, and Media groups.  You will join a dynamic and fast-paced environment, developing and implementing a range of consumer programming and new product launches to drive growth in Household penetration, volume, share and income for the Business.

Key Job Responsibilities:

  • Support the Brand Marketing group with the overarching communication strategy of the brand
  • Support Marketing Director on key day-to-day business management functions for the donuts, cakes, and loafs segments
  • Lead of multiple strategic cross-functional teams including Research & Development, Commercialization, Manufacturing, Packaging, Finance, Procurement and Multiple 3rd party agencies/vendors for the development of new product initiatives
  • Responsible for the design, development and implementation of the brand’s consumer programs in all BBU geographies (Business Units)
  • Liaison between the Marketing team and the MCO (Marketing Center of Excellence) teams for all major Market, Consumer, and Product research and media planning initiatives for the brand
  • Liaison between the MCO-Packaging and Graphics team for all major and minor improvements on the packaging of the brand’s portfolio
  • Co-Lead relationships with Advertising, Social Media and Website agencies
  • Lead development of sales presentations, sell sheets and field communications
  • Willingness to travel, approx. 30% of the time to all Business Units in the country


Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Key Behavioral Competencies:

  • Accessible and Responsible
  •  Comfortable leading projects in a matrix organization
  • Ability to develop and complete a series of goals and tactics, with minimum supervision
  • Sharp operator, creative and resourceful
  • Organized work style – Master at Multi-Task
  • Strong at managing priorities and deadlines
  • Open to learning/developing new processes
  • Aspiring a long-term career in marketing – overachiever

Position Requirements

  • Bachelor’s Degree in Marketing or a related field. MS or MBA preferred.
  •  A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
  • 5-7+ years of experience, CPG preferred.
  • Strong analytical skills with the ability to generate business insights from diverse data sources and use that data to convey compelling selling stories/solutions for the sales force.
  • Excellent organizational and communication (written and oral) skills.
  • Computer skills and proficiency with MS Word, Excel, and PowerPoint (Margin Minder or Micro-strategies if internal)
  • Proficient level in IRI suite (Unify).
  • Working knowledge of marketing plan development and execution.
  • Market and Consumer insights research experience will be considered as a plus.
  • Examples of prior brand strategy work will be requested, along with references.

Be a part of a company that is dedicated to protecting our planet:

  • All of our U.S. operations have been powered with 100% renewable electric energy since July 2019, with energy created through a Wind Farm backed by a Virtual Power Purchase Agreement with Invenergy
  • Bimbo Bakeries USA was named EPA ENERGY STAR Partner of the Year for the fourth year in a row for superior leadership, innovation and commitment to environmental protection through energy efficiency 
  • We have 18 ENERGY STAR® Certified facilities
  • Our Manufacturing operations divert greater than 95% of waste from landfill
  • Over 1500 of our vehicles utilize alternative fuel – propane, compressed natural gas, electric, or hybrid
  • Bimbo Bakeries USA has committed to 100% sustainable packaging across its portfolio by 2025. All product bags, pouches and wrappers are currently recyclable through Terracycle.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

Recommended Skills

  • Analytical
  • Branding
  • Business Management
  • Commercialization
  • Communication
  • Creativity
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