Sr Creative Development Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

*** This position is located in Bellevue, WA; or Overland Park, KS. This is a hybrid environment, requiring 3 days a week in office.

Reporting to the Director of Creative Development, the Senior Creative Development Manager guides and oversees the crafting of compelling narratives and identifying emerging creative opportunities that resonate with T-Mobile's target audiences across various marketing channels. They provide a keen ability to balance big picture thinking with executable creative moments, functioning as both a content strategist and a creative director.

In this capacity, the role extends beyond direct creative execution; rather, it involves collaborating with agency partners to ensure the production of captivating, personalized lifecycle creative that surpasses return on investment expectations and elevates the T-Mobile brand. Managing the critical communication of deals, benefits, and the brand story to both Acquisition and Base consumers, the Senior Creative Development Manager integrates robust asset and project management skills to implement innovative Contextual Marketing models and AI technologies. As a Creative Development Manager, they play a pivotal role in reshaping how T-Mobile connects with customers, using innovative technologies and creative techniques to foster brand engagement and loyalty.

Assuming a higher-level position in management and leadership within the creative development process, the Senior Creative Development Manager focuses on guiding process improvements and strategies to optimize creative output while ensuring alignment with the company's overarching goals.

A day in the life of a Senior Creative Development Manager may include the following:

Creative Strategy

Collaborate with business owners to translate briefs into AI-influenced customer journey marketing campaigns that enhance customer engagement and drive brand loyalty.
Shape creative strategies for Brand campaigns that leverage consumer insights to break through the noise in a competitive market.
Lead the integration of emerging technologies and creative practices, ensuring T-Mobile remains at the forefront of marketing innovation.
Transform data insights into creative action points that optimize campaign performance and elevate the T-Mobile brand narrative.
Enhance customer engagement and retention by adopting emerging creative techniques and technologies.

Ensure creative content tells the right story to the right audience at the right time through strategic leadership and insight.
Collaborate with data and Insights teams to source new customer insights that fuel creative strategies and messaging across segmented audience cohort approach.
Exceed critical metrics and benchmarks through continuous optimization and analysis of creative content using data-driven insights and AI-inspired strategies.
Trial testing strategies across omnichannel campaigns with a strong focus on creative (e.g., color, copy, layout, cadence)

Creative Development

Nurture creative excellence by guiding creative agencies to produce on-brand content resonating with targeted customer personas.
Manage the end-to-end development of marketing campaigns across multiple channels, ensuring creative consistency and strategic alignment with the company's goals.
Partner with in-house creative studio and external ad agencies to bring briefs to life through compelling and impactful creative storytelling.
Ensure all creative assets adhere to our brand's visual and messaging guidelines, conducting thorough reviews and adjustments, as necessary.
Facilitate and lead creative sessions, providing guidance and feedback to ensure all content is aligned with brand standards and campaign objectives.
Implement and optimize a suite of design templates that accelerate time-to-market without compromising on the quality of creative output.
Drive year-over-year growth by consistently achieving and surpassing core campaign critical metrics, including open rates, conversion rates, click-through rates, churn rates, and redemption rates, setting new benchmarks against industry standards and fostering a culture of continuous improvement and strategic innovation.
Present creative at internal leadership meetings Director level and above for strategic leadership feedback.

Primary Tools You'll Use

Adobe Workfront and Adobe Experience Manager
Powerpoint and Excel
Tableau and PowerBI
Figma
Writer, ChatGPT + Microsoft CoPilot
Adobe inDesign and MidJourney

Preferred Qualifications

5-7 years of professional, non-internship marketing experience
2-3 years of agency or client-side, non-internship experience
Adobe Experience Manager email experience a plus
Lifecycle marketing and/or journey experience a plus
Bachelor's Degree in Marketing or Advertising, or similar field

* At least 18 years of age
* Legally authorized to work in the United States

Base Pay Range: $84,400 - $152,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing or calling . Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

EOE Statement

We Take Equal Opportunity Seriously - By Choice

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.