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Paid Search Marketing Manager

Rooms To Go Atlanta, GA Full-Time
$92,165.00 (Careerbuilder est.) What is the Careerbuilder Estimated Salary? Only about 20% of the jobs in our search results contain salary information. When a job posting doesn’t include a salary, we estimate it by looking at similar jobs in the same industry in that location. It is not necessarily endorsed by the employer and actual compensation may vary based on your experience.
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Paid Search Manager

The role will interact with a broad range of digital marketing initiatives and is focused on providing team support for the Paid Search team. This includes being able to multi-task, problem solve, manage multiple timelines, and deliver on aggressive goals. As a team contributor, this person performs tactical tasks effectively, develops collaborative relationships with team members, displays clear communication and acts proactively.

Responsibilities:

* Works with team to develop interactive search engine marketing strategies and campaigns

* Works closely with paid media, social media, and analytics teams to develop a holistic and omnichannel marketing strategy

* Monitors web analytics and pulls daily/weekly/monthly and ad-hoc Search reports in Google Analytics and other online marketing metrics tools

* Reviews data and reports for quality assurance

* Analyzes the effectiveness of Search marketing campaigns

* Summarizes data and draws insightful conclusions by identifying key performance indicators

* Stays informed on industry, competitor activities and new digital strategies

* Reviews creative needs and establish schedules, timeframes, and deadlines with designers and agencies

* Performs keyword and website research with recommendations

Required:

* Bachelor's degree required in Advertising, Marketing, or related field

* Minimum 5-7 years of relevant work experience in Search or Analytics

* Experience with: Google Ads, Google Analytics, & Bing Ads

* Excellent computer skills -- intermediate with Excel and PowerPoint

* Search copy writing and testing experience

Preferred Skills:

* Experience with Google Search Ads 360

* High attention to detail

* Self-starter with strong time-management and organizational skills

* Flexible under changing deadlines and focuses on detailed execution

* Must be a team player with the ability to work independently

* Google AdWords and Google Analytics certified

* Strong presentation skills

* High-energy and good sense of humor

 

Recommended skills

Search Engine Marketing
Digital Marketing
Contextual Advertising
Online Advertising
Web Analytics
Analytics

Location

CareerBuilder Estimated Salary What is the Careerbuilder Estimated Salary? Only about 20% of the jobs in our search results contain salary information. When a job posting doesn’t include a salary, we estimate it by looking at similar jobs in the same industry in that location. It is not necessarily endorsed by the employer and actual compensation may vary based on your experience.

x

What is the Careerbuilder Estimated Salary?

Only about 20% of the jobs in our search results contain salary information. When a job posting doesn’t include a salary, we estimate it by looking at similar jobs in the same industry in that location. It is not necessarily endorsed by the employer and actual compensation may vary based on your experience.
This estimation is based on Job title, Industry, Location and Skills
$92,165
Avg. Yearly Salary
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Job ID: 655602

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