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  • New Britain, CT

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Assistant Director, Marketing Technology & Communications

Charter Oak State College • New Britain, CT

Posted 1 month ago

Job Snapshot

Education - Teaching - Administration
Education, Marketing

Job Description

Position Title: Assistant Director, Marketing Technology & Communications
Salary: $63,043 annualized with State Benefits

Position Summary:
The Assistant Director is a key member of the College's marketing department generating creative content and utilizing technology to grow website traffic and generate inquiries for the College's undergraduate, graduate, certificate and other programs. They will have oversight of the College's website, create dynamic email communications to engage prospects within the College's CRM platform; identify, write and deploy news and information via the College's public relations platform and contribute creative content to support the College's social media feeds.

Position Responsibilities:
  • Maintains the College's expanding website, thinks through high end maintenance and growth strategies including navigation, section additions, logic and breadcrumbing;
  • Manages all staff requests to; Communicates with staff and works with outside web support team to implement changes ;
  • Troubleshoots problems on site with internal constituents, outside support team and website vendor;
  • Creates and maintains content for the site including copywriting and image selection with an understanding of current SEO best practices, making real time edits on site as needed;
  • Runs annual editor and publisher training for internal staff as well as intermittent one on one staff new user training;
  • Keeps abreast of all OU Campus changes, attends training sessions and annual conference as needed;
  • Operating within Salesforce Pardot, collaborates with team to build, write and deploy automated communications strategies to “top of funnel” prospects;
  • Develops, uploads, links, tracks all emails to support campaigns to incoming leads;
  • Creates landing page hubs that target specific audiences to push prospect to lead conversion;
  • Monitors, reports and analyzes campaign success creating actionable insights for team;
  • Working within Cision platform to create and deploy a content stream for public with the objective of increasing news coverage and driving prospects to edu;
  • Pinpoints news within the organization to write multiple news releases per month;
  • Creates targeted in-state and out-of-state media lists within platform;
  • Interacts with reporters to follow up releases with information and interviews;
  • With Marketing Director, curates a constant stream of content for all social feeds;
  • Integrates and repurposes communications efforts to deploy new social media content;
  • Assists in responding to prospect communication and growing social networks and audiences;
Qualifications: Tech savvy communications pro with 3 to 5 years of website administration, email communications management, social media and public relations experience. Experienced using CRM and CMS systems. Creative and compelling content writer for various channels; Exercises sound judgment writing for all target audiences. Bachelor's degree in marketing, communications or related field. Enjoys working as a member of a collaborative, results-oriented marketing team. Deadline oriented and attention to detail a must.

To Apply: Interested candidates should submit a resume and cover letter by May 5, 2019 at



Job ID: 26302145
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