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DIGITAL CONTENT PRODUCER - WBTV job in Charlotte at Gray Television

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Gray Television Charlotte, NC Full-Time
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About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBTV:

WBTV was the first television station to sign on in the Carolinas and is considered the "most trustworthy source of news and information" in the area according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatherRate. Being "On Your Side" for viewers, clients and the community is the guiding principle of WBTV and helps drive its award-winning newscasts and quality local journalism.

Job Summary/Description:  

WBTV is looking for a Digital Content Producer to join our team. Our digital and broadcast producers work closely together to enhance the WBTV On Your Side brand across all platforms. The right candidate will execute an aggressive multiplatform content strategy by developing and posting engaging content on digital and social media platforms. Strong writing skills, excellent time management skills, news judgement, and a working understanding of social media platforms are key to success in this position. You must have the ability to do basic newsgathering in the newsroom and in the field as needed. A basic knowledge of video and still photography and editing is also a plus. A bachelor's degree in Journalism or related field is preferred.

Primary job duties and responsibilities include, but are not limited to:

- Newsgathering (including developing story ideas, confirming information, breaking news coverage)
- Creating and publishing content to digital and social media platforms to enhance the On Your Side brand
- Communicating with broadcast producers, field crews, and assignment desk
- Writes AP-style news stories daily for web
- Posts engaging content on WBTV social media platforms
- Sends breaking news and impactful push alerts
- Copy-edits digital stories from reporters and other newsroom staff
- Knowledge and use of effective SEO practices
- Livestreams events using station technology for WBTV’s streaming platforms
- Attends and contributes during daily editorial meetings


- Strong writing skills
- Excellent time management
- News judgement
- Working understanding of social media platforms
- Basic newsgathering
- Basic knowledge of video and still photography and editing a plus
- Bachelor's degree in Journalism or related field is preferred, equivalent experience considered

Qualified, interested applicants may go to [ Link removed ] - Click here to apply to DIGITAL CONTENT PRODUCER - WBTV, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.  

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Recommended Skills

  • Broadcasting
  • Communication
  • Data Streaming
  • Editing
  • Journalism
  • Photography
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