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Strategic Marketing Manager job in Pittsburgh at CPS, Inc.

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Strategic Marketing Manager at CPS, Inc.

Strategic Marketing Manager

CPS, Inc. Pittsburgh, PA Full-Time
Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams.Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness.Leads or supports growth projects as a Marketing resource by using a stage-gate process to make quality strategic choices on all initiatives; assists others as needed.Establishes and tracks metrics to ensure post launch efforts are contributing to segments strategy and performance; provides recommendation to Marketing leaders if changes are needed.Creates understanding of value of our offerings vs. alternatives by developing economic value estimates with Product Managers and Technology Managers.Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch.Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the segment teams.

Recommended Skills

  • Metrics
  • Sales
  • Transition Plans
  • Value (Economy)
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