GLOBAL MARKETING TECHNOLOGY MANAGER
Company is seeking a Global Marketing Technology Manager. The ideal candidate will be proficient in marketing stack systems such as Google Analytics,PardotandSFDCas well as the ability to partner with the global and regional marketing teams to help execute within those platforms.
TheMarTechManager must work closely with cross-functional teams, specifically business owners to deliver against the digital strategy. TheMarTechManager is a collaborator and a team player, bridging gaps between departments and can connect all the dots between the front-end user experience and the Marketing and IT systems -- Key offerings that will be supported include lead generation, lead nurture, account-based marketing and customer retention initiatives.
Execute website content initiatives,Pardotcampaigns and social media initiatives
Help implement strategies and approaches to drive customer acquisition, value, engagement, and loyalty
Understand best practice marketing processes and align technology solutions to optimize those processes across the business
Ensuring existing tools are being utilized effectively and continue to meet the needs of the business
Support demand generation initiatives
Serve as super-user and product evangelist for a variety of digital tools
Oversee data management
Generate monthly reporting metrics and performance analysis
This role must demonstrate proficiency in the following systems:
Measurement tools (i.e. Google Analytics,Meltwater)
Content management platforms, Websphere & HTML coding knowledge experience a plus
5-7 years' experience working with technical solutions
Proven expertise withPardot,SFDCand Google Analytics is mandatory
Proficient in digital marketing, website development and omni-channel marketing
Ability to manage multiple projects
Outgoing, strong interpersonal skills
Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities.
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