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Marketing Manager job in Raritan at Nesco Resource

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Marketing Manager at Nesco Resource

Marketing Manager

Nesco Resource Raritan, NJ Full-Time
$0.00 - $55.00 / hour
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GLOBAL MARKETING TECHNOLOGY MANAGER
Company is seeking a Global Marketing Technology Manager. The ideal candidate will be proficient in marketing stack systems such as Google Analytics,PardotandSFDCas well as the ability to partner with the global and regional marketing teams to help execute within those platforms.
TheMarTechManager must work closely with cross-functional teams, specifically business owners to deliver against the digital strategy. TheMarTechManager is a collaborator and a team player, bridging gaps between departments and can connect all the dots between the front-end user experience and the Marketing and IT systems -- Key offerings that will be supported include lead generation, lead nurture, account-based marketing and customer retention initiatives.

Responsibilities:
  • Execute website content initiatives,Pardotcampaigns and social media initiatives
  • Help implement strategies and approaches to drive customer acquisition, value, engagement, and loyalty
  • Understand best practice marketing processes and align technology solutions to optimize those processes across the business
  • Ensuring existing tools are being utilized effectively and continue to meet the needs of the business
  • Support demand generation initiatives
  • Serve as super-user and product evangelist for a variety of digital tools
  • Oversee data management
  • Generate monthly reporting metrics and performance analysis
This role must demonstrate proficiency in the following systems:

  • Email marketing tools (i.e.Pardot)
  • Customer Relationship Management platforms (i.e.SFDC)
  • Measurement tools (i.e. Google Analytics,Meltwater)
  • Content management platforms, Websphere & HTML coding knowledge experience a plus
Qualifications:

  • 5-7 years' experience working with technical solutions
  • Proven expertise withPardot,SFDCand Google Analytics is mandatory
  • Proficient in digital marketing, website development and omni-channel marketing
  • Ability to manage multiple projects
  • Outgoing, strong interpersonal skills

Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities.

 

Recommended Skills

Digital Marketing
Email Marketing
Customer Acquisition Management
User Experience
Demand Generation
Customer Retention

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Job ID: 21-18709

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