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Demand Generation Marketing Manager - Contractor job in Atlanta at GigNow

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Demand Generation Marketing Manager - Contractor at GigNow

Demand Generation Marketing Manager - Contractor

GigNow Remote, GA Full Time

EY GigNow has an immediate opening for a Demand Generation Marketing Manager - Contractor.

  • Plan and execute end-to-end demand generation programs for specific buyer groups relying on a strong understanding of the sales funnel content strategy including thought leadership
  • Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies, collaborate with other service lines and sectors across the Americas to build integrated campaigns
  • Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, and more
  • Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions
  • Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives

  • A minimum of 8 years of related work experience
  • Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Eloqua, Google Analytics/AdWords) to target buyers, benchmark campaigns and track ROI)
  • Professional service and/or financial services marketing experience desired 
  • Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
  • Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences

Recommended Skills

  • Content Strategy
  • Digital Marketing
  • Branding
  • Search Engine Optimization
  • Google Ad Words
  • Eloqua
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