EY GigNow has an immediate opening for a Demand Generation Marketing Manager - Contractor.
Plan and execute end-to-end demand generation programs for specific buyer groups relying on a strong understanding of the sales funnel content strategy including thought leadership
Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies, collaborate with other service lines and sectors across the Americas to build integrated campaigns
Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, and more
Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions
Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives
A minimum of 8 years of related work experience
Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Eloqua, Google Analytics/AdWords) to target buyers, benchmark campaigns and track ROI)
Professional service and/or financial services marketing experience desired
Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
Search Engine Optimization
Google Ad Words
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