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Manager of Category Management - Walmart at Bimbo Bakeries USA

Manager of Category Management - Walmart

Bimbo Bakeries USA Bentonville, AR Full-Time
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Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

The Category Manager is responsible for proactively delivering strategic insight in support of Bimbo Bakeries sales team.  You will gain a complete and detailed understanding of defined categories through utilization of syndicated data and customer specific data sources. Daily responsibilities included but are not limited to identifying market trends, missed sales opportunities, competitive threats, consumer segmentation and alignment, various pricing metrics, superior modular processes, while collaborating with key stakeholders internally and externally. 


  • Utilizes category leadership skills and processes to create actionable and relevant insights that can be applied to retailer specific category strategies and tactics

  • Sells and influences internal and external stakeholders

  • Shelving principles and guidelines

  • Assortment & space recommendations inclusive of product, layouts, space to sales, and cluster optimization for optimal sales effectiveness

  • Modular/Planogram strategic inception, creation, execution and results tracking

  • Sales analytics within account and ROM with actionable recommendations

  • Partners with shopper marketing to provide actionable insights to drive category growth

  • Collaborate with sales providing actionable insights and recommendations

  • Advanced analytical reporting of panel and pos measures in IRI: Exclusivity, Cross-Purchase, Loyalty

  • Provides insights into pricing initiatives, price gap and market prices at lowest levels

  • Understands and leverages opportunities within demographic measures to capture and retain customers in defined categories.

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Bachelor's Degree in Marketing or Business-related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

  • 5+ years of related sales/analytical responsibility.  A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

  • Experience in Customer Management or Category Management a must.

  • Experience using of PC-based applications (MS Windows and MS Office) with emphasis in ADVANCED Excel proficiency is required.

  • Proficient in operating Retail Link

  • Experience in Power BI required

  • Advanced JDA planogram creation

  • Demonstrated ability in analyzing data, formulating recommendations, developing presentations and presenting action plans to customers to achieve desired business results.

  • Demonstrated strengths in analysis and interpersonal skills, including the ability to communicate with enthusiasm and impact decisions

  • Ability to work in a fast paced, team orientated environment.

  • Must have a sense of urgency and work on tight timelines

  • Strong research skills interpretation - experience in making sense of a wide range of complex data sets and creating actionable findings.

  • Strong leadership and communication skills; both written and verbal.

  • Strong report writing, presentation and delivery, and verbal communication skills.

  • Ability to work independently and take charge of projects.

Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

  • Able to use a variety of communication methods on frequent basis.

  • Use a notebook computer and standard office equipment printers, fax, phone etc.

  • Able to sit, stand, stoop and have use of hand motor coordination regularly.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

Recommended skills

Team Working
Shopper Marketing
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