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Manager, Digital Strategy job in Cleveland at Fathom Online Marketing

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Manager, Digital Strategy at Fathom Online Marketing

Manager, Digital Strategy

Fathom Online Marketing Cleveland, OH (On Site) Full-Time
Fathom is looking for a Strategy Manager to help lead the development of integrated marketing strategies and digital plans that deliver upon on our clients' business and marketing objectives and maximizes results. As a Manager, Account Strategy, you will be responsible for leading a wide range of marketing activities that include market research, data analysis, campaign planning, program management, and reporting as well as partnering closely with clients as a strategic consultant. In this role you will be working closely with our Digital Solutions team to translate client strategies and insights into digital plans and partner regularly on performance optimization.

You will support the development and mentorship of internal team members through indirect leadership as well as support development of strategic acumen in all Fathomers through both formal and informal partnership.

Responsibilities

* Support clients in determining top outcomes and measurements of success at both a program and account level while driving your teams to make strategic decisions based on multi-channel results.
* Develop in-depth knowledge at the business-level, from margins to revenue contributions, for all your clients.
* Work closely with Account Partners to properly understand clients' goals and objectives, and continuously champion strategic plans for meeting established goals.
* Lead client interactions by answering and synthesizing complex business and marketing questions to support strategic growth and address business demands.
* Leverage data to build projections to measure expected performance. Partner closely with data analysts to derive insights and pivot strategic initiatives to maximize performance.
* Lead and participate in market research beyond just channel and industry levels to connect to strategies and communicate value to clients.
* Develop and oversee sophisticated marketing programs and strategically lead cross-functional teams to execute marketing activities and deliver results in partnership with Account Management, Project Management, and Digital Solutions.

Contribute to secured new business revenue through participation in business development pitches and strategic recommendations.

Recommended Skills

  • Account Management
  • Business Development
  • Market Research
  • Partnerships
  • Project Management
  • Success Driven
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Job ID: 2361532864

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